Our Service is an online platform which provides Members with information (e.g. bottle facts, market-indices, market values and prices) on (mostly) whisky and allows Members to add information to the platform. We do not sell, nor does the Service provide any option to buy, any alcoholic products. The new campaign from Sir Edward’s, which is owned by French drinks group La Martiniquaise‐Bardinet, aims to celebrate the Scottish roots of the brand, while highlighting the whisky’s strengths as an authentic, easy‐to-drink and accessible Scotch. Diageo's White Horse blended Scotch whisky is based on Lagavulin malt and is 3 years old. The reviewed sample is from a freshly opened bottle White Horse is featured in Mieko Kawakami's Breast and Eggs: A Novel (2020) as the main feature of the "all you can drink special" at the Chanel Bar in Tokyo. Nothing much more was heard of Malt Mill until a cask was “discovered” in the film “The Angel’s Share” released in 2012. It was, of course, a prop and not the real thing! However, there is a bottle of Malt Mill new make spirit from the last ever distillation on display in the Lagavulin visitor centre.

Nothing in the Terms shall exclude or limit our liability for fraudulent misrepresentation or for death or personal injury resulting from gross negligence or willful misconduct by us. A particularly good example of White Horse creativity in their advertising is a hilarious 1961 video of the brand’s global positioning, although some of the ethnic characterization might not pass muster today! Two of the distilleries, Lagavulin and Glen Elgin, which were once licensed to, or associated with White Horse Distillers Ltd. are still around and still owned by Diageo. And Lagavulin is rightly famous and much appreciated by the “Islayphiles”, as I call them, being one myself! It is part of Diageo’s Classic Malts selection and comes at various ages and expressions. When White Horse Distillers became part of DCL in 1927, Lagavulin was transferred within the group to its subsidiary, Scottish Malt Distillers (SMD). However, Lagavulin was subsequently licensed to White Horse Distillers Limited, thus re-establishing the old link. And so it remained for many years but, for reasons which remain unclear, that association has become somewhat fudged. We have some earlier Lagavulin expressions that were bottled at 16 years old by White Horse. Magana says: “There’s a positive momentum behind the standard segment, which grows at pace particularly in Brazil where the brand is a key player, and in Japan, where White Horse is the biggest Scotch brand within the market.” None of the companies mentioned in the above extract from “The Schweppes Guide to Scotch” still exist. Let’s, however, add a few historical facts, which were not fully recorded in 1983.White Horse did particularly well in the United States and we have in Whisky Memorabilia an early photograph of their ambitious street advertising in New York in the 1900’s which clearly paid off.

Lagavulin is today, at 12 years old and 75°, one of the best regarded Islay malts, full in body and rich in flavour with a generous peatiness to it. The intact screwcaps of the 1969 and 1979 bottlings were viewed with relief – and the whiskies they contained regained the high ground of bottle number one. Sherried notes of polished wood, dried fruit and spice, all in varying degrees of balance with that unifying White Horse thread of fine, integrated smoke. If any provision of these Terms is held invalid, the remainder of the Terms shall continue in full force and effect. If we decide not to exercise or enforce any right or provision of these Terms, such decision shall not constitute a waiver of such right or provision. But the sector received some good news in March when US tariffs on single malt Scotch were removed for a four‐month period. The tariffs were introduced due to an ongoing dispute between the US and the EU regarding plane manufacturers Airbus and Boeing.

The brand’s horse icon was “evolved” in 2021 to become more “distinctive within the category”, adds Magana. In Richard Yates's 1961 novel Revolutionary Road, a small model horse taken from around a White Horse whisky bottle and gifted to her by her father serves as an important symbol of nostalgia, love, and hope for April Wheeler.

We may, but are not under any obligation, to release new functionalities and tools or other features for the Service every now and then. Any new functionalities, tools and features shall be part of and governed by the Terms from the moment they are launched and/or available. Further, we reserve the right to modify, change, discontinue the Service, add or remove features, update the Service, change its appearance, temporarily and permanently, at any time, in whole or any part thereof. Looking ahead, Magana says: “The focus will remain on our core markets, and we’ll be working to bring the refreshed brand to life for consumers and innovating with new products and formats.” After the Second World War, explained Dr Morgan, there were profound changes in the way that Scotch whisky was made. New excise laws permitted producers to mash, ferment and distil concurrently, allowing them effectively to treble their production overnight – meaning that equipment could be run harder, with a potentially negative impact on spirit quality. You are responsible for all activities through your account. You are responsible for the accuracy of the information you provide to us in relation to your account, and for updating it where necessary. You are not allowed to create multiple accounts. We may terminate or temporarily suspend your account to protect you, ourselves or our partners from (suspected) identity theft or other (suspected) fraudulent (e.g. false, misleading, deceptive) activity. You have the obligation to keep your login credentials confidential. You shall not authorize any others to use or access your account.

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We give some examples in Whisky Memorabilia of White Horse advertising over the decades, both in print form and promotional merchandise. Also being marketed as part of the White Horse collection was Glen Elgin 12 years old Highland Malt (for the Japanese market) and Lagavulin 12 years old Islay Malt. The former is still around, but no longer exclusive to Japan, and there are now many variations of Lagavulin, but without the White Horse connection, which has been eclipsed by the cult of the Islay malts, in which Lagavulin has been a major beneficiary in its own right. Without prejudice to the section Liability below, the Service may be temporarily unavailable during maintenance, updates, etc. We shall make reasonable efforts to inform you of any unavailability due to maintenance or updates. In 1927 White Horse Distillers Ltd. was taken over by the Distillers Company Ltd (DCL) which, for a number of years, used it as a holding company and granted it the licence to a number of distilleries including Lagavulin and Glen Elgin.

Whiskybase B.V. (“Whiskybase”, “we” or “us”, company details below) offers a whisky enthusiasts online platform that provides its members access to the most comprehensive, transparent and trusted resource of whisky bottles and allows and stimulates its members to contribute information about whisky bottles to the platform (“Service”). In the late 1960s and early 1970s, the advertising slogan of White Horse Whisky was "you can take a white horse anywhere", accompanied by a white horse in various settings, such as a garden party. [6] White Horse Cellar blend enters UK domestic market and Logan’s Perfection is launched as a deluxe version.

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Ownership soon passed to the Glen Elgin-Glenlivet Distillery Co. Ltd and, in 1907, to J.J. Blanche of Glasgow. DCL later acquired it through Scottish Malt Distillers Ltd and responsibility for it was subsequently passed to White Horse Distillers Ltd. Glen Elgin, like Lagavulin, is bottled at 12 years old, but is, of course, a totally different sort of dram. It is slightly sweet on the palate, which is not unusual for a Speyside. The White Horse blending and bottling facility is located alongside Port Dundas Grain Distillery in Glasgow which is owned and operated by another DCL subsidiary, Scottish Grain Distillers Ltd.” What do we demand from blended Scotch whiskies? Beyond the simple pleasure of drinking them, and putting aside the wrong-headed ‘inferior to malts’ prejudice, probably a defined style, balance and consistency. Within DCL White Horse became the license holder of both Lagavulin and Glen Elgin distilleries, although operationally they became the responsibility of DCL’s former subsidiary, Scottish Malt Distillers Limited. Diageo dissolved White Horse Distillers Ltd. as a separate company in 2010. Some years earlier DCL had withdrawn White Horse blended whisky from the UK market, as it did with a number of its brands because of parallel trading, particularly in Europe. However, it continues to be a valued second tier export brand and a very highly regarded standard blend and has since re-entered the domestic market. But consistency over what timescale? It’s not unreasonable to expect your favoured brand to maintain a similar flavour from one bottle to the next, but where does that expectation end? After a few months? A year? What about several decades?