carrying out market research, sending commercial promotions and discounts reserved to customers, commercial information - possibly also Legal basis: this processing is based on the legitimate interest of Diesel to improve the quality of its services and business. 3.3 PURPOSES OF THE JOINT DATA CONTROLLERS (DIESEL HQs AND OTB) Diesel may also process your Personal Data for administrative, accounting and internal statistical analysis for business planning purposes. Please consider that said processing activities are not intended for minors and the Data Controllers do not knowingly collect or solicit personal data from anyone under the age of 16. If you are less than 16 years old, please refrain from provide any personal data. This does not affect the applicable contract law such as the rules on the validity, formation or effect of a contract in relation to a child. Legal basis: this processing is based on the legitimate interest pursued by the Data Controller or Joint Controller to protect their rights.

employees and collaborators of the Data Controllers or of the Joint Controllers processing data under the authority of the Data Controllers or of the Joint Controllers;Legal basis: this processing is based on the consent you have given. In the event that you are registered in the loyalty program and decide to withdraw your consent to marketing, you will continue to receive communications relating to benefits (such as the preview access to the new collections and promotions only reserved to members). If, in addition to the withdrawal of consent, you do not want to receive this kind of communication anymore, you will be asked to specify it. Any removal from the loyalty program will also result in the cancellation of your online account, if you have one. Finally, each Data Controller or Join Controller may need to comply with a specific legal provision to which it is subject or to defend its own right in court. If you believe that the processing of your Personal Data is carried out in breach of the provisions of the GDPR, you have the right to lodge a complaint with your local competent Data Protection Authority or to start the appropriate legal actions before the competent courts.

to receive the copy of the Personal Data you provided us (so-called “data portability”) and to have data transmitted to another controller, if technically possible;

3.4 PURPOSES OF ALL DATA CONTROLLERS (DIESEL, DIESEL HQs, OTB) OR JOINT DATA CONTROLLERS (DIESEL HQs ANDOTB)

Herein below we specify which categories of personal data are collected; in the following paragraph we will explain for what purposes each category of data is processed by each Data Controller or by the Joint Controllers as appropriate (hereinafter also “Personal Data” if processed jointly).

In this paragraph we further explain for what purposes each category of data is processed by each Data Controller or Joint Controller. 3.1 PURPOSES OF DIESEL USA Inc. (DIESEL) a. Purposes related to the obligations established by laws or regulations, by decisions/requests of competent authorities or by supervisory and control bodies Diesel may also process your Personal Data for administrative Loyalty Data: : your data collected as part of the “House of Diesel” loyalty program, whose Regulation is available at the following link, and based on your engagement with the brand (e.g., social media “like”, “comment”, “share”, “save”, “follow Diesel’s official account”, “share photos on community platform”, “create Wishlist and e-store avatar” etc.);

Loyalty Data: your data collected as part of the “House of Diesel” loyalty program, whose Regulation is available at the following link, and based on your engagement with the brand (e.g., social media “like”, “comment”, “share”, “save”, “follow Diesel’s official account”, “share photos on community platform”, “create Wishlist and e-store avatar” etc.); Legal basis: this processing is based on the legitimate interest of Diesel to improve the quality of its services and business. Legal basis: this processing is based, where required by applicable law, on the consent you have given via the appropriate opt-in disclosure.