Californian Vehicle Code Section 26700-26712". leginfo.ca.gov. Archived from the original on 2009-05-26. Watson told us how Little Trees are constantly developing new fragrances to meet consumer needs – Relax and Pure Steel are two particularly popular new options, with “striking designs” designed to “appeal to consumers who need their car air freshener to look eye-catching as well as perform to the high standards expected of a LITTLE TREE air freshener.” Greenbaum, Hilary; Rubinstein, Dana (March 2, 2012). "Who Made Those Little Trees Air Fresheners?". The New York Times Magazine.

Watson remained tight-lipped, comparing the secrecy around the composition of the air fresheners to the recipe for Coca Cola. “The makeup of the Little Trees air fresheners is a closely guarded secret,” he said, assuring us that “…all the components of course are of the highest quality to ensure performance and safety.” 2013 was a record year for Little Trees Something Smells Off: Getty Images Sued Over Silhouette of Air Freshener". chillingeffects.org . Retrieved 2011-11-22. In 2006, Car-Freshner sued Dale Detwiler (owner of the Austin, Texas-based Corndog Cards & Novelties) after Detwiler company produced holiday greeting cards that bore a glow-in-the-dark image of a scratch-and-sniff tree-shaped air freshener. [8] Facing a trademark infringement lawsuit, Sun Cedar files for bankruptcy and closes its doors". LJWorld.com . Retrieved 27 October 2016. The tree design was inspired by the time the inventor, Julius Sämann, spent in the forests of Canada, extracting essential oils.In 2002, Car-Freshner sued Rite Way Wholesale and Distributors, Inc. of New York for importing and distributing a "vanilla-scented tree shaped air fresheners with a patriotic design". As a result of the judgement, the defendants were required to surrender their entire inventory to the plaintiffs for destruction, and were required to pay an unspecified penalty. [7] For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. Little Trees are disposable air fresheners shaped like a stylized evergreen tree, marketed for use in motor vehicles, and most commonly seen hanging from rear-view mirrors. They are made of an absorbent material produced in a variety of colors and scents. If a Tree Falls on a Corndog ... Austin novelty card company gets crushed by lawyers and money". Austin Chronicle . Retrieved 2011-11-22.

For other uses, see Little tree (disambiguation). Little Trees hanging from a car's rear view mirror The Magic Tree air freshener: where it came from, and why it's so successful". ArnoldClark.com. 2014-02-25. Archived from the original on 2016-07-28 . Retrieved 2018-02-03. The Magic Tree car air freshener – now more commonly known as the Little Trees air freshener – has become a motoring icon. The air fresheners are available around the world, from the beaches of Spain and Australia, to the taxis of New York and Rio de Janeiro. In the UK, previously they have been known as Magic Trees, and in parts of Europe it’s known as WUNDER-BAUM (Germany, Poland, Sweden, Norway, Finland) and ARBRE MAGIQUE (France, Spain, Italy), but the iconic tree shape and quality remain consistent.Having sold billions of Trees worldwide, and with sales in the UK currently flourishing, it certainly looks as though they are well-equipped to rise to the challenge. We asked Watson what he feels the key to the Little Trees air freshener success is, and he told us that it's most certainly their "unflinching dedication to quality,” going on to say: “The product may look simple, but everything from the proprietary fragrances to the special pouch that seals in fragrance is subject to our rigorous quality assurance testing.” Our testers generally found more mellow flavours the most pleasant, but the sweet Jelly Belly was loved almost universally, with a gentle confectionery whiff and an attractive pot. The familiarity of scent, discreet design and solid build of the Lynx freshener also shone through, while the fast-mellowing, coconut-scented Miami Fresh has the longest claimed lifespan of our podium finishers. Areon Bulgaria Ltd - Perfumery and cosmetics". Kras.net. Archived from the original on 2012-04-26 . Retrieved 2012-04-14. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned.

In December 2015, Car-Freshner sued Sun Cedar, a non-profit organization that aimed to provide gainful employment to the homeless and previously incarcerated, for producing tree-shaped air fresheners made of cedar wood. In September 2016, unable to cope with the growing legal costs, Sun Cedar filed for bankruptcy. [16] [17] Through his hard work, the product was soon a major success in the United States, and he started exporting it around the world. O'Connor, Deb (August 2005). "Little Trees: An American icon born and raised in Watertown" (PDF). Absolutely Business. pp.18–23. Archived from the original (PDF) on October 9, 2011 . Retrieved 29 Sep 2011. Court rules in air freshener case". baa.no. Archived from the original on 2012-07-20 . Retrieved 2011-11-22. In 2006, Car-Freshner won a suit against UK-based Tetrosyl Ltd for producing a tree-shaped air freshener that "included snow, flashing lights, the shape of a tub at the bottom". [9] [10]Car-Freshner fiercely defends its trademark of the tree-shaped air freshener design, and has filed several lawsuits against makers of lookalike products and against companies that use their products in other commercial media. [6] Watson attributes this to the “continued effectiveness, quality, and value of our products.” Clearly, the popularity of car air fresheners is showing no sign of diminishing any time soon – though improved and more efficient air conditioning systems, and even built-in air fresheners in some cars, are likely to prompt Little Trees to continue to innovate. High Court Grants Breathing Space to Tree-Shaped Air Fresheners". Archived from the original on 2012-08-23 . Retrieved 2011-11-22. Oblon, Spivak Logs A Court Victory For Car-Freshner's "Little Trees"; Counterfeit Air Freshener Trees Turned Over For Destruction". Oblon.com. Archived from the original on 2013-11-02 . Retrieved 2011-11-22. A little change for Magic Tree". CAT. 2011-08-25. Archived from the original on 2017-05-06 . Retrieved 2018-02-03. One of the most recognisable brands in the UK aftermarket, [Magic Tree's UK distributor has] announced that from this month the Magic Tree brand will change its name to Little Trees.

Julius Sämann Ltd. filed a complaint with the Norwegian Industrial Property Office (NIPO) against Bulgarian air-freshener manufacturer Balev Eood for producing an aircraft-shaped air freshener which was somewhat similar in shape to their trademarked fir tree shape. [13] NIPO rejected the complaint, and the Board of Appeal upheld the decision in January 2011. [14] One tester described Golden State Delight as “overly ripe banana”, but it left everyone else confused as to what it was actually supposed to smell like. That’s not necessarily a bad thing, but our testers ranked this California Scents last, and by some distance. One said it was like a cheap whisky, another thought it was like rotting bubble gum, while other responses included petrol, and it made another tester cough. Makers of Pine-Tree Deodorizers Allowed to Proceed With Lawsuit Against Getty Images" . Retrieved 2011-11-22.