Loungefly’s Strawberry Shortcake collection Loungefly’s Strawberry Shortcake Collection. Images: Supplied Hot Topic’s Loungefly collection is all about one thing and one thing only–getting you new Loungefly merch you’ll love. That means no matter what fandom you’re the president of, no matter what characters you can’t get enough of, and no matter what licenses you’ll love for the rest of your life, there’s a Loungefly must-have with your name on it in this collection.

The Loungefly Strawberry Shortcake Zip Around Wallet is made of vegan leather (polyurethane). Wallet zips closed, has sturdy gold-colored metal hardware, and features applique, debossed, and printed details. Take note of the coordinating pattern of the inside lining fabric. If you’re wondering what in the Berry Bitty World you’ve stumbled upon, wonder no more–you’re in the berry cute, berry lovable, and berry must-shop Hot Topic Strawberry Shortcake collection. Within their own on-theme activations, each product will be on display at Loungefly’s SXSW booth, number 1235, within the Austin Convention Center. It’ll be a walkthrough, photo-worthy experience inspired by Loungefly’s sensory accessories, including a feel-good room of plush, a flavorful scene of delicious treats and a must-see glow-in-the-dark space inspired by these new item drops. Fans are also invited to enjoy a Happy Hour on March 13 from 3pm to 4 pm at the Loungefly booth to network and enjoy a break from the hectic SXSW program.

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Catch Loungefly at SXSW from March 12 to 15 at the Austin Convention Center, Exhibit Hall 2-5, booth 1235. The Loungefly Strawberry Shortcake Strawberry House Zip Around Wallet is made of vegan leather (polyurethane). Wallet zips closed, has sturdy gold-colored metal hardware, and features applique, debossed, and printed details. Take note of the coordinating pattern of the inside lining fabric. The Loungefly Strawberry Shortcake Strawberry House Figural Crossbody Bag is made of vegan leather (polyurethane). Bag has adjustable, removable straps and sturdy gold-colored metal hardware. Additional features include applique, printed, and scented details. Take note of the coordinating inside lining.

If you absolutely love your Loungefly gear and loathe the idea of not adding to your must-have selection of all the best Loungefly goodies, then we’ve got some seriously lovely Loungefly news–we’ve got an entire collection dedicated to the Loungefly looks you can’t get enough of.The Loungefly x StyleCaster panel is on at the Next Stage, March 14 from 2.30 to 3.30 pm CT, within the Trade Show in the Austin Convention Center, Exhibit Hall 4. The Loungefly Strawberry Shortcake Strawberry House Figural Crossbody Bag is here, ready to enchant longtime fans! Crafted from high-quality vegan leather, this 9.3" W x 9.5" H x 7" D crossbody bag is stylish and cruelty-free. It features intricate appliqued and printed details that capture the essence of Strawberry Shortcake's iconic house.

And when we say everything, we mean everything–from Disney and DC Comics to Harry Potter and Hello Kitty to Spirited Away and Snow White. Yep, that’s quite the fandom list, and no matter what niche thing you love (*cough cough* Excellent Eight, SANRIO, Guardians of the Galaxy), there’s a must-have, gotta-buy, can’t-live-without-it Loungefly item here for you.No matter what you’re after, our Loungefly collection is full of the Loungefly merch you love showcasing Star Wars, Marvel, Studio Ghibli, Stranger Things, and so much more. Do you know what we hope for you, Strawberry Shortcake fan? First, we hope that you’re having a berry nice day. You know, how Strawberry Shortcake would want it to be. Second, that you’d find a Strawberry-approved selection of your fave Berry merch to show off your Strawberry love. And guess what? These aren’t just hopes–they’re both happening right here, right now.