If there's reason to doubt Fairtrade's integrity, or any confusion or suspicion around its aims, then consumers won't care. Ironically the losers will be the intended beneficiaries; the growers and our planet. Put simply, companies that use certified Fairtrade ingredients pay a premium. This premium is how Fairtrade ensures sustainable economic development by sharing the advantage across communities. It takes a lot more than accounting and enlightened supply chain management to lift people out of poverty through trade. The world drinks more than a million colas per minute but the people who grow kola nuts see very little of that profit. Watch this video to learn more about Karma Drink’s cola farmers. Closer to home, Fairtrade is important because it's shifting the way people think and buy, and they can choose their products confident they're making a good ethical choice.

Also, it would be cool if the reusable bottle came with a cap for when you aren’t using it ( I keep mine in the fridge so the water is cold, had to wash out an empty cap to make sure it didn’t topple over in fridge. Fairtrade goes way beyond the certification. In the last 25 years, it's become a global movement, raised consciousness, established ethical supply chains and enabled stakeholders – at both ends of these transactions – to benefit from the trade it promotes. When they first started trading, these people had just survived a ten-year civil war. They needed to rehabilitate their rainforest farms, rebuild their villages, and earn an income. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy. For us, The Fairtrade Foundation is a third party organisation with a rigorous and transparent auditing system our customers can trust. When they see the certification on our products, they feel confident the claims we make are honest and accurate.

Fair trade is trade between companies in developed countries and producers in developing countries in which fair prices are paid to the producers. So far we’ve built schools and bridges, we provide bursaries for 133 girls to go to school each year, in classrooms we’ve built, and taught by teachers who have been trained and subsidised by Karma. We help the communities keep their water pumps clean and functioning; and provide a health fund for all 3,000 villagers. This is all just the beginning – with your help we can do so much more. Would also be cool if the bottle fit in places like a car cup holder or gym bag… right now I can really only drink my Karma water at home…when I was purchasing individual bottles from BJs, I used to take it to work each day… which got a lot of people interested in trying it themselves ( was free advertisement for y’all). We know that when our drinks wear the Fairtrade badge, they've been made in a way that benefits the people growing our ingredients. And more importantly, You know we're fulfilling our promise.

At Karma Drinks, they believe that what you drink should not only taste good, but be good for the land, good for the people who grow the ingredients and as good for you as a fizzy drink can be. The Karma Foundation works to improve the economic and social independence of our cola nut growers in Sierra Leone. Our work has been so game-changing that we were crowned the World's Fairest Trader by The Fairtrade Foundation in 2014.A lot has changed since then – we've got seven more drinks to prove it – but some things have stayed the same: Karma Drinks continues to create drinks that taste good and do good, and a large part of that is working with Fairtrade ingredients. When we started out with our first drink, Karma Cola, there was no such thing as a Fairtrade cola nut. That's why we set up the Karma Foundation: to source our magical main ingredient in a way that supports the people that grow it.

We want to make sure our fizzies are made in a way that puts people and planet first. That's why we've always used Fairtrade ingredientsKarma Drinks UK Limited, or us - Karma Drinks UK Limited, a company incorporated in England and Wales with registered number 08911689 whose registered office is at Unit 1, 22 Pakenham Street, London, WC1X 0LB; The way The Fairtrade Foundation functions means the communities it works with are empowered to decide the use of these funds. It also develops policy around social justice and environmental protection and has made a massive difference to the lives of millions. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts. Donating to Communities: 1% from every drink sold goes to support grower communities in Sierra Leone through the Karma Foundation The Fairtrade certification means it's been certified as fairly traded by an independent body. You know when a product – like your favourite fiery Gingerella, made with Sri Lankan ginger – is fairly traded because it's proudly stamped with the iconic Fairtrade logo.