I think you can see the results of the product watching the video on my hair. Its a true likeness in shade to how it looks in real life and I feel the images don’t really show the lightness (The light inside was pretty dull today). My hair is pretty much an ULTRA light whitish blonde (Although it is platinum I would like to say its not WHITE like snow – My hair is just like Gwen’s in this photo). Before and after on wet hair Before and after with flash Before and after on dry hair To keep yellow hair at bay I've also previously used Loreal Professionnel Serie Expert Silver Shampoo* (good all rounder, can be bought in huge bottles from hairdressing suppliers)and Fudge Clean Blonde Violet Toning Shampoo* (definitely keeps yellow tones out of my hair but can make it a bit too ashy/grey looking) to maintain platinum between washes, and I try to just wash my hair a few times a week now. There are a few more steps in my process to my normal toner (which is really just a "slap it on with a tinting brush and leave for 15 mins" type of affair) so in addition to about 90 mins to lighten, there's another 30 mins of toning on top. Obviously read the instructions that come with the product rather than rely on mine but you need to patch test 48 hours in advance, use a clarifying shampoo, towel dry your hair, apply toner evenly then cover in plastic, blow dry for 5 mins then leave it on for a maximum of 30. Not all as complicated as it sounds though, honest.

Jerome Russell Bblonde Maximum Colour Toner, Platinum Blonde Jerome Russell Bblonde Maximum Colour Toner, Platinum Blonde

However it's time consuming keeping up with roots, it's not pampering/relaxing/glamorous at all in the way getting your hair done is, my hair's been purple/grey/yellow a few times and to be honest the damage I'm probably doing to my hair worries me a bit - condition wise it feels fine, especially for bleached hair, but I don't really want to end up bald! I use an intensive conditioner after each wash and keep up with coconut oil and serum. I also wouldn't recommend a DIY job if you're really precious about your hair colour or you're likely to go into a meltdown if it goes wrong! I was sent this Jerome Russell Bblonde Platinum Blonde Colour Toner to review, excellent timing to give it a go - I've heard of the brand before but as someone pretty new to the whole home dying thing I hadn't tried it until now. I'm bleaching my own hair to a light blonde/platinum colour at the minute and I've found that the toner I've been using ( La Riche Directions White Toner) is "taking" too much at the roots - I'm ending up with a bit of a purple halo at the front and top of my hair! I can't get away with not using a toner really as my hair can be a bit too warm/yellow when I bleach it.