The big brands don't like talking about it, but USGA and R&A equipment regulations mean the playing field has been levelled for all golf brands. Premium tour grade golf balls were expensive, and the choice was often overwhelming and confusing. Which ball was best? It was hard to say. The guys had tired of all the “longest / straightest / best on tour” marketing hype from the big brands. And as one commented after a particularly rough day, 'losing expensive balls isn't fun'. USGA & R&A test results show this to be the longest Seed we've ever produced, maxing out at 306 yards. Bauer Media Group consists of : Bauer Consumer Media Ltd, Company number 01176085; Bauer Radio Limited, It means giving regular golfers the option to play with high performing equipment for less money. It means giving golfers a better product, and a better way to buy. It also means no marketing hype, no crazy performance claims and no expensive celebrity endorsements.

Seed is on a mission to change the way golfers think about their equipment, how they buy it and how they play it. Dean worked for several well known golf brands all over the world. He started out with smaller, independent companies before working for larger, global brands. Getting behind the curtain and seeing how the big guys operate was a revelation. As we all know everyone's swing is different so robot testing will only off suggestions for a 'robotic swing'. Since we can't all swing it like Adam Scott, it's best to try several out – there will be a Seed for your game. I really didn’t like what I was seeing. Performance and innovation were stagnating, yet prices kept going up. Design was driven more by market share gains and everyday players were seen as sales targets. The marketing departments had taken over. I was in danger of becoming just another sales spruiker, toeing the company line at the expense of what was best for real golfers.” The new, 3rd Generation SD-01 is a refinement of the original SD-01 design and see's improvements through the bag.My average carry number on the day with the Pro V1x was 292 yards with 2403rpm and an average ball speed of 168mph. If I'm honest, because of how much the SD-01 spun off the wedges, I was not expecting this to be a close fought battle, yet I was pleasantly surprised to find out this was not the case. Yes the ball speeds were lower than the Titleist but so was the spin, which helped the Seed to a tasty 289 yards of carry. This may well be down to a new larger high-energy transfer core in the SD-01, which has been designed to increase launch and speed throughout the bag. Sam is a member of North Hants Golf Club in Fleet, Hampshire, where he won the club championship 3 times in succession from 2015-2017. His golfing highlight to date is shooting a round of 10-under 60 at his home club, narrowly missing a wedge shot for a magical 59. How does it feel you ask? The new X1 model is similar in feel to the old SD-01. It fits nicely in between the New SD-01 and the softer SD-05. Or relative to other manufactures, it is similar to a ProV1.

It led to the classic fork in the road – continue down the safe, well trodden corporate path or blow it all up and build his own company around the belief that all golfers should be able to play what's best for their game. Seed was founded on a simple concept... premium performance, tour grade golf equipment shouldn't be expensive. We’ve said it a million times, but right now there couldn’t be a better time to commit to using the same ball every time you play. It gives consistency and similar results, which for most club golfers would be a decent step forward from using the different balls they find. DTC brands often offer discounts when you buy more, so if you can invest in five dozen for the year, it means you’ll get the best possible price, too. Can you tell the difference between the balls? Company number: 1394141; Registered office: Media House, Peterborough Business Park, Lynch Wood, Peterborough PE2 6EA and H Bauer Publishing,The large jumps in performance gains you saw 5 or 10 years ago aren’t really there anymore. Product design is now more evolution than revolution, meaning expensive technology is often developed that doesn't improve performance for the regular golfer. That adds to the retail price, yet the acceptance of e-commerce and the rise of the subscription economy allows a small company like Seed a chance to change the game. Seed was founded by Dean Klatt in defiance of the corporate monoliths that use their dominance to dictate the direction of our game… what brand or product you should use and how much you should pay for it. HPF mantle for optimised driver spin and increased carry distance - New formula cast urethane cover Testing on the course, both balls had similar ball flights, albeit the Pro V1x flew a touch higher. The only times I noticed a deviation in trajectory was when playing into a cross wind with the SD-01. While it didn’t necessarily lose distance, it struggled to penetrate the wind and resulted in me having to play with the wind, rather than hold a shot up against it. By eliminating extra layers of cost from the traditional golf business model, you save around 40-50% without sacrificing performance, quality or durability.