Cognac makers ramp up U.S. efforts as China sips less". Reuters. 2015-11-22 . Retrieved 2022-03-23.

James Hennessy was another milestone in the company’s duty-free strategy (like all the big booze players). Hennessy’s mother company LVMH, which also includes Louis Vuitton and Moet Champagne, came up with the store-in-store concept of Les Caves Particulieres and it was created at Charles de Gaulle airport in Paris. Les Caves Paticulieres is a showcase offering an exclusive selection of the most prestigious Hennessy cognac and Champagne houses. The collaboration transforms Hennessy XO’s recognisable bottle into a visual work of art that combines gold and glass together, in representation of the rich legacy that the house of Hennessy holds today. To celebrate the 2019 Chinese New Year, the number one Cognac brand joined forces with Guangyu Zhang, a Chinese artist, to reinterpret the Hennessy XO decanter and design.This talented young man literally exploded onto the scene in 2008, when he exhibited at the London, Cans Festival. His real name is Alexandre Farto, and he is well-known for working in many different mediums, such as concrete, plaster and oxidized metals. The Hennessy museum is a must if you are in the region. It has been entirely refurbished to give visitors one of the most cutting edge insights into the world of Cognac - particularly if you're wondering where Hennessy is made. A visit begins with a scenic boat trip across the River Charente, before going on to discover the various stages in Cognac production - you will see the genesis of the process from the grape, to distillation, to maturing for decades in oak casks. Hennessy VS Osa Seven: 2019 was a strikingly vibrant year for Hennessy’s limited edition bottles. This colorful VS limited edition is from exciting Nigerian urban artist, Osa Seven, and was released to mark the official 10th anniversary of Hennessy Artistry in Nigeria. Hennessy Paradis, created by Maurice Fillioux in 1979, is a harmonious cognac known for its graceful, silky character and rich copper color. It's a perfectly balanced blend, both voluptuous and round, that combines smoothness and strength with a silky texture, leaving a flavorful and deep, persistent finish. This year, to celebrate the year of the Rabbit, Hennessy has collaborated with Yan Pei-Ming, a famous contemporary artist who was born in Shanghai and has been living and working in France since 1980.

Inspiration derived from the perfectly aged spirit, especially its warm amber color palette, FUTURA devised several intersecting lines, complementing color schemes, and finally, a variation of his trademark atomic symbol, to envelop the bottle with a new appearance as well as a new experience for cognac aficionados.Hennessy invented the XO Cognac category in 1870 - characterized by its sinuous decanter that has been reimagined on countless occasions. They have since gone on to invent the XXO Cognac - challenging industry standards and yet remaining staunchly in touch with savoir-faire carefully assembled throughout the ages. This edition to the VSOP Privilege Collector’s Series is the Hennessy VSOP Privilege Limited Edition Bottle, with the Peter Saville touch of magic. The result was a beautifully re-casted carafe in a graduating matte-gold color. Taking inspiration from the origin and composition of the grape itself – the ‘genome’, Saville incorporated a DNA motif into a gridded color scheme, as well as neon pink, electric blue and orange.