This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices.

If you don’t know your TV’s model number, don’t just make do with the default settings, as they often won't give you the best possible picture quality. As for the overall design and build quality, specific details are not provided, so it is difficult to comment on these aspects. However, LG is known for its reliable and durable products, so it can be expected that the LG 43UP77006LB television is constructed with premium materials to ensure longevity. Some areas of the UK don't get strong signal either, which could account for poor picture or some channels not being accessible. How to safely clean your TV screen John Lewis plc, registered office: 171 Victoria Street, London SW1E 5NN. Authorised and regulated by the Financial Conduct Authority (Register no. 724309) for the purpose of introducing the credit provided by Creation Consumer Finance Ltd, registered office: Wellington Buildings, 2-4 Wellington Street, Belfast BT1 6HT. HDR and FILMMAKER mode turns any room into a cinema, adding depth and richness, just as the director intended.If you've been tweaking your picture settings trying to iron out issues with the image and you still aren't satisfied then it's possible that your TV isn't at fault. In the picture settings menu select Standard mode - this does a decent job of setting the brightness. Find a compromise - continue to tweak the brightness and contrast while switching between the bright and dark scenes until both feel comfortable to the eye but there’s still detail in the shadows. With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.

If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. LG's processor enhances every image and removes noise, creating even more lavish colours and deeper contrast. For connectivity, the LG 43UP77006LB features two HDMI ports, allowing users to connect multiple devices such as gaming consoles or Blu-ray players. Unfortunately, it does not support PC connectivity via the D-Sub interface. The HDMI version is 2.0, ensuring compatibility with various devices and enabling high-quality audio and video transmission. A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.Choose from on of our Best Buy aerials to get a superior Freeview picture and make the most of your TV. Enjoy dazzling 4K HDR picture vibrancy with LG's UP77 TV. Driven by the brand's Quad Core processor 4K for enhanced Ultra HD visuals, it also features AI sound for a cinematic and immersive experience, whatever you're watching. Use LG's award-winning webOS smart platform to stream shows from such apps as Netflix and Prime Video*, and you can interact by voice with both the Google Assistant and Alexa built in. Select Normal mode - there are different settings for basic and high-end models but this adequately sets the brightness on both.

Adjust the contrast – now find a bright scene and change the Contrast setting until the picture is bright enough to be comfortable to watch, but without looking ‘washed out’. LG's AI sound puts you right at the centre of the action, creating an absorbing atmosphere in any room, so you get fully immersed in whatever you're watching. Life's about more than having the latest technology. It’s about the experiences technology creates. From TVs and refrigerators to laptops and computer monitors, LG UK delivers home electronics that let you embrace life and prepare you for its greatest moments.Try your TV’s colour tone presets - some TVs come with colour tone options, such as cool, warm or neutral. Find the one which works best for your particular TV; you may find neutral is the best option. And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands. Don’t have a Samsung, LG, Panasonic or Sony TV? See general tips on improving your TV’s picture, whatever the brand.