This textbook covers a lot of material, which is great for an introductory course! I do wish there was more information on the various sections within a business plan though. It's very in-depth. Sometimes I feel like it might be more in-depth than an introductory text. I teach a class that is supposed to be for non-business majors, and I think some more general information might be better. For all that though, I didn't find real information on some basic concepts, like SWOT analysis or the Five Forces Model. I supplemented with other material, but I think that would give some context to some of the discussions.

This text does an excellent job covering the basic concepts of an Introduction to Business course. The features of the text are especially relevant with up-to-date examples of what’s happening in today’s organizations, ethical issues to make students think, and critical thinking questions for lively discussions. Each chapter begins with Learning Outcomes, and ends with a review of the Learning Outcomes. There is an obvious flow within the text. The first chapter lays out the principles of business. From there, the text progresses from ethics to marketplace to structure to strategies to finance. The general concepts of business don't change very much over time. The case studies and examples are constantly changing. There is always the next big thing as well. The textbook does a good job of keeping the information basic and evergreen. I ask the students to provide more up to date examples and talk about the latest trends.Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. About the Contributors Authors

The content is accurate and represents main topics associated with an introduction to business course. The topics are broad in breadth and provide real-world examples of hte content for relatability. Each chapter in the text follows the same basic outline. There is an introduction that sets the stage for the major concept(s) that will be discussed in the chapter. Additionally, each chapter opens with learning outcomes listed. Complicated topic of ethics. Very relevant to incorporate Corporate Social Responsibility (CSR). Would be nice to include more information on “Benefit Company”. The textbook modularity is good. The index takes a while to load but clearly identifies the topic links in every chapter.Images and displays looked appropriate. Visual aids added to the learning experience and did not distract from the subjects being presented. Chapter 12 are the most popular to the sales and marketing students. I would recommend using the term “consumer persona” as a tool for market segmentation summarized in the chapter. To help be consistent with the “4 P’s of Marketing” make the connection with the previous chapter’s LO. “Promotion and Distribution (aka ‘Place’)”. Very professionally-constructed textbook. On-par or greater than commercially-produced books from the major publishers. Very relevant for the pre-pandemic business world. The examples and case studies used are relevant to today's business concerns. Real world companies and business products are examined. The "Hot Links" add additional relevant resources.

I think it's very up to date. Some of the other books I looked at were using very old concepts, and this seems quite contemporary. The examples of current business leaders are great and they offer diverse points of view.Hard to get more modular than seventeen chapters and an appendix! I moved chapter 14 behind chapters 15 and 16, but this was not a "no-brainer" adjustment. The chapter lengths were long-enough to be comprehensive without being too long. Nice overview of the different business structures available. Would be nice to add “Not-for-Profits” organizations to compare and contrast other business types. The topics presented are up-to-date and relevant. The author takes an unbiased look at business from every angle. Each chapter contains a “key terms” section where terms from each chapter are defined. Further, this text is written in a way that flows well and is easily understandable to the lay person.

This text is not culturally insensitive. I would even encourage the use of recent social or political examples to show how they are impacting the business realm (i.e. COVID-19). Well-organized. I liked the final chapter that focused on business careers. Would potential consider teaching topic this Week 1. I did change the chapters around, but that might just be my personal preference. I tried to group the chapters by how they worked internally and externally, but as I said this might be just the way that makes sense to me. To my knowledge, this text does not contain any gross errors. The authors do a great job or presenting content in a way that appears to be free of bias.Some of the charts we a little too wordy. I would prefer a cleaner chart with less words. I like what the charts are showing us, but I think they could be cleaner and easier to visualize. I have utilized the text for two courses, and I cannot recall finding any technical errors with the book. I’m not an English major or editing expert lol but nothing jumped out at me as being grammatically incorrect.