Supporting all the HDR formats on offer doesn't mean a TV will make good use of them, and an OLED panel doesn't guarantee excellent picture quality. That’s evident in the VIDAA U 4.0 smart portal, which is about as plain and simple a smart TV interface as you can find. All the main apps are covered, with Netflix occupying prime spot and followed by the likes of Prime Video, YouTube, Rakuten TV, BritBox as well as the various UK catch-up and on-demand apps with its Freeview Play integration. With Filmmaker Mode, you can experience movies and television shows they were intended by the filmmaker, feel directors' creative sparks and enjoy an immersive journey as if you were in a film theater. IMAX Enhanced can provide better sounds, colour, brightness and contrast to rival with cinematic quality. Game Mode Pro with FreeSync Premium certificated can minimize input lag, jitter, and shaking, plus ALLM and VRR (The refresh rate varies from 4K@48Hz-120Hz) to promise you optimum game experience. This cookie is a performance cookie used for internal Bazaarvoice web analytics, to be correlated to the same user for interactions within a particular client domain. Smart Services are intended for use by persons sixteen (16) years of age or older. If you are not at least sixteen (16) years of age or older or are legally, or otherwise, restricted from using the Smart Services, please discontinue using the Smart Services immediately. If you are not sixteen (16) years of age or older, you must have a parent or guardian’s approval prior to using the Smart Services. By using any portion of the Smart Services, you accept this EULA and are certifying that you are at least sixteen (16) years of age, are not under sixteen (16) years of age, or if you are under the age of sixteen (16), have parental or guardian’s consent. Any use of any Smart Services by any individuals not of such age shall be considered a violation of this EULA. The use of any portion of the Smart Services is restricted solely to personal use and no other uses are permitted.

For people with less lofty expectations, this screen will likely be an attractive one, especially if you factor in its multi-HDR support. Its SDR performance is satisfying and its HDR performance can be impressive. I’m interested to see what Hisense does with its 2021 TV range. You should buy the Hisense 65U8QFTUK if… The pressing matter is whether this Hisense is good enough to mix with the big boys? Let’s find out. Design

Hisense TVs sit on store shelves beside models from some of the most established and admired TV manufacturers. It makes OLED, QLED and LCD TVs, so all bases are covered, and they are some of the cheapest money can buy. Its QLEDs aren't quite as high-end and have quantum dot displays. These are the same as LCD in most ways, but have an extra layer of quantum dots to create more vivid colours. Watching Pacific Rim (again) via the Panasonic UB820 4K player, the Hisense delivers on the film’s expressive colours and sense of scale. As Jaeger and Kaiju go fist-to-fist, there’s an intensity to colours and a good degree of accuracy, too. The image isn’t as cinematic as the Panasonic TX-65HX940, but it’s striking nonetheless. You learn more about the differences between all these formats in TV screen technology explained. How do the brands' HDR TV screen standards compare? Otherwise, it has features you don't normally find on TVs at this price range. It has VRR support, although over the narrow 48-60Hz range. It doesn't support HDR10+ like the more expensive models, but it does have Dolby Vision, which is more widespread. It doesn't support advanced DTS audio formats, but it does support DTS 5.1 over ARC. It has good response time and superbly low input lag, so it's a decent gaming TV overall. Ultimately, this is the best cheap TV on the market, and it's almost as good as the more expensive U6K.

One possible reason could be that Hisense is simply taking a bigger hit on its profits. Its TVs could cost the roughly the same to manufacture as everyone else's but its mark-up is smaller. Hisense is an enormous company that makes more than just TVs. It may be happy to turn a bigger profit in its other product areas while it makes a name for itself in TVs.It’s not without gremlins. The sample I had was prone to the bass dropping out (for reasons unknown). There was also odd distortion that I can’t pin down for sure but may be related to an HDMI handshake issue with a Panasonic 4K player. Both problems have calmed down over the review period. The speaker defaults to DTS Virtual:X out of the box, which is odd given the Atmos support. For Hisense to bump LG TVs, Panasonic TVs, Samsung TVs or Sony TVs out of the four top-selling brands, it needs high-scoring models in our tough lab tests.