We’ve developed thousands of entrepreneurs like you to stand out from the crowd, scale up while bypassing years of trial-and-error, and make a positive impact with their business.

A company can downsize functional people. A client can replace a functional supplier. An investor can put their money into something else that’s just as functional. Functional does the job, but functional is still interchangeable. Delve deep into your mountain of value – your stories, your experiences and expertise – to identify the key ideas that underpin what you do. The book is aimed at people wanting to get ahead in their career, those or wanting to break into and dominate their industry and people who strive for success in their chosen profession and want to become entrepreneurs. Achieved more working fewer hours and with more fun incorporating the systems taught step by step in KPI.Bestselling Author and Founder of Innovation Beehive “What KPI allows you to do is to really focus and to move with pace. Become a Key Person of influence is an inspirational and easy read which outlines essential steps to establishing yourself as a vital player within your industry, opening up new opportunities, connections and meaning within your current industry. I have followed the step-by-step framework in the book, and have made some dramatic shifts in how I conduct business. I've completely restructured my business, and discovered some amazing insights about my business and what I need to do. As a result of the book, I am also releasing my first book on digital strategy and online marketing later this year - entitled The Digital Delusion. http://www.digitaldelusion.info A functional person is worn out by their functionality; a • vital person is re-energised by their vitality.

It's professional development with a punch - skip the slogging it out with the crowd, and focus your efforts where they'll go a long way. Daniel Priestley is a good writer - clear, succint, and human. His ideas, the five step process he outlines in this book, are logical, sensible and targeted at 21st century work practices and social attitudes. KPI stands for ‘Key Person of Influence’. The book aims to support entrepreneurs who want to ‘make a dent’ and build fantastic lives and businesses, to do so by teaching them how to become ‘key people of influence’. Daniel does this by his 5 ‘Ps’: I had no idea that this book would literally turn my world upside down and help me harness the gifts and skills I already have.

Your pitch must be clear to your audience. They need to understand who you are and why you are worth listening to. You might state something that reinforces yourself or you might be introduced by a respected friend. If the person doesn’t think you’re credible in the first few seconds, then you’ve already lost their interest. Now about the book. I had high hoped, and as I dove into the first chapeter, felt disappointment weigh on my heart. Another bla bla book on how the internet has changed the world, we have to things differently, new opportunities, etc. I've encountered a couple of comparable systems which are basically the same and I think that the KPI approach is simpler, comprehensive, and very positive in it's approach and values. I've just finished listening to this book after reading it a decade ago (I got a free copy from a stand in a business exhibition in 2011 ish) Never finish a pitch on a flat note. You want to finish with a story, an idea or a vision for the future that gets people excited. People don’t often remember everything you said but they will surely remember the way you left them feeling.

This has proved that a book that can be an "interesting but not life changing" read at the wrong time can suddenly become integral and inspiring when reading it at the right time.Regardless of the above I recommend reading for the pitch and publish sections, as there is a lot of value there. I'd agree with what others have pointed out - that a lot of this material isn't "original" - it has been covered by others in part or in whole. I've read a lot of books in this genre and I do think though that Daniel created a very accessible, contemporary take on the idea, including plenty of original examples and a very neat and credible system for developing your own influence. Overall this is a fun, inspirational yet grounded summary of the KPI approach. Been featured in Entrepreneur magazine, Business Insider, Property Investor Today as well as national newspapers including The Telegraph, The Daily Mirror and The Sun and others. Founder & CEO of Gift Wellness, Lecturer, Author and Speaker “For me, the product ecosystem is about the triple bottomline: people, planet, profit.

and productising every element of my business. So I had the product I thought I was going to grow, but what I soon learned was that I had taken for granted that what I thought was common sense, was actually my intellectual property. Being in business involves setting some serious goals to prevent you from getting distracted by shiny new objects, oroverwhelmed by everything that needs doing. I am selective about the business books I read so was thrilled to find that this one exceeded my expectations. I found this book very liberating for one reason - the suggestion that you don't build your business by employing staff but by outsourcing work to subcontractors. I believed (from prior business coaching) that I needed to employ people to make my business grow and this has caused me no end of stress and expense over the last eight years. Now I know I can do it differently and still have a good chance of being successful at it. There are always a few nuggets in anything you read. This book follows the common format of spending about a third of the book selling the book and then work to systematize the secrets of success in a five step formula. Though there are good fundamentals for those early in their career or taking the initial plunge into independent consulting or solopreneurship, I found much of the book to be very basic and to be centered on the quest to build a digital business leveraging many of the now-common tech and platform channels. Perhaps that is simply a reflection of the book's age as it was published in 2016. I am definitely not the target market for this book. I don't own a business, nor am I some high flying professional but I just could NOT put this book down.Daniel presents 5 steps to becoming a Key Person of Influence by defining your purpose, having something to say, generate material, get web famous and collaborate. What I really like about Daniel is that he removes the BS and tells it like it is. His clarity of thought in how you start with a single purpose and build on that to generate the greatest impact is superb. He doesn't claim it will be easy and it isn't, but if you want it badly enough the effort will be rewarded. If you’re looking to develop your personal brand and be perceived as one of the most valued experts in your sector this book is for you. With easy to follow practical examples – the learnings in the book are easy to apply. KPI is probably one of the best books on personal branding I’ve ever read – it doesn’t just provide you with the methodology, but also the steps you need to take to get there.