Natural" design can take many different forms and be accomplished with a broad spectrum of materials and styles. Although "fashion" comes and goes, nature inspired designs have been with us for millennia, in all cultures. Natural design will always transcend the social implications of design, such as modernity, economics and class. There are two layers. UX writing does not have to be personal. The essence of the product can be fulfilled by the UX writing principles alone. If it is clear, it’s helpful and if it helps, it becomes significant. The top layer is what UX writing is amplified by – the socially pleasing brand voice. I do think there are psychological benefits to design inspired by nature, as suggested by biophilia research and many of the arguments presented by the natural building movement. Rather than design elements such as plants, wildlife and water, the pathways to nature connectedness outline the types of activity to prompt with those natural elements. They provide a framework with great flexibility of application. The pathways are:

The foundational (5-14yrs) subject of design and technology is the perfect place to combine responsibility, empathy and creative problem solving. Currently the subject is imbalanced towards making more and more stuff.All Adobe products are insanely non-minimalistic. At the same time, they are perfectly clear in terms of performance and functionality. You can research the interface and make it simple, yours. But you can’t make yours something that’s not there. The practice of reducing and decluttering is a discipline of its own. To know what to reduce means to have confidence there will be no tension put on a user as the result of our design experiments. It’s called friction. Every design decision we make has to reduce friction. Sometimes it coerces designers into minimalism, hence the thriving trend for minimalism in web and app design. But it’s important to know where to stop. Senses: Provide opportunities and prompts to notice and actively engaging with nature through the senses. Simply listening to birdsong, smelling wildflowers, or watching the breeze in the trees. Moving from the design of a physical space and features within it, to the behaviour of people occupying that space is a difficult process, especially when the principles require emotions to be fostered. So, although good design can influence behaviours, guidance on how users might enjoy and use a biophilic building should be considered. Especially as research evidence can challenge assumptions, such as nature connection comes from knowledge and identification or simply spending time in nature. The key is to be “inspired in the right way”, she says, like how the aerodynamics of a fish can create a more streamlined lorry, which uses less fuel, and is therefore more “environmentally friendly”.

In The Practice of Biophilic Design, the categories of the biophilic design framework are described as: Creating new wildflower patches will contribute to the national effort to turnaround the loss of British meadows. Providing pollen, nectar and shelter for our butterflies and bees. Birmingham has been a member of the Biophilic Cities organisation, an international group studying the value of nature in cities, since 2013. It is the first British city to complete an assessment of its “green infrastructure” and create a green living spaces plan, which places a value on all the natural spaces in the West Midlands conurbation and treats them as “natural capital”.As more people realise it is possible to design and construct buildings with nature in mind, we have no doubt that what is currently a trend will become the norm.” Good design will eat your money and make you feel good about it. Practical value is only a part of what people are willing to pay for. Another part is happiness. If your design makes people feel good, they will forgive you for technical issues and bad updates. How to make them happy? Be genuine and honest about your work. Listen. Change. Re)Connect: The idea that we humans are part of Nature, and that by using biomimicry to influence design, we are re-connecting with our natural world. Biophilic design promotes positive interactions between people and nature that encourage an expanded sense of relationship and responsibility for the human and natural communities.