When the world went into a global recession from 2007-2008, Mamee remained resilient during that time.

Today, Mamee has grown into an internationally-recognised F&B empire with over 50 products and 10 brands that are exported to over 100 countries. Mamee’s F&B Empire / Image Credits: MameeThis contest is open to Malaysian citizens aged 18 and above. Mamee Monster will select 80 weekly prize winners for the four contest weeks – each winner will receive RM200 cash and a limited edition Mamee Monster Retro t-shirt and tote bag. At the time in 2015, they were looking to partner with Societe Family, Uniqlo and Japan’s DyDo Drinco Inc. to expand their branding by tapping into other F&B industries and apparel. Mamee’s partnerships / Image Credits: Carol Lam, Uniqlo and Ayue Idris

They are the key. Without distribution, all the money spent on branding goes to waste,” shared Vuitton.Pierre Pang told Malaysian publication The Edge in March that the launch of those potato chips was “the single most important decision in our history, as the brand contributes more than 70% of our revenue and is exported to 18 markets.” Vuitton Pang, one of Mamee’s Directors, shared that an important lesson they’ve learnt is the necessity of having a good distribution network.