The quality sure is there; I could immediately see what people are so crazy for UD shadows! You need the lightest hand for the shadows as they're so pigmented. They feel creamy to apply and only the most glittery shadows have much fallout. There are definitely a couple of shades that stand out more - in my own palette, I find that I use Half Baked (glittery gold), Snakebite (shimmery brown), Pistol (shimmery grey), Verve (shimmery silver), YDK (glittery silver with a hint of pink), and Busted (shimmery dark purple-brown) a lot more than the other shades. It wasn’t until Naked2, Naked3 and the other color-centric Naked versions came out, however, that the Naked franchise redefined the eyeshadow family as a whole. It also raised the eyebrows of color-lovers everywhere — Urban Decay’s definition of neutral was expanding.

To think that content creators everywhere are inspiring makeup brands is a stunning victory for aspiring gurus on all platforms of social media — Urban Decay Naked Cherry is proof that brands are listening, watching and paying attention. You asked for more, and we delivered. Enter, the Naked 2 Basics Palette. For those that just can't get enough of neutral matte eyeshadows, Urban Decay introduces five never-before-seen shades in flattering nude hues.

Half Baked is a coppery brown with a golden shimmer-sheen. It’s very frosty but has good color payoff and a smooth texture. It’s part of the permanent range and is also in the Naked 1 palette. This shade is similar to a whole slew of others: theBalm Manic Maribel, Bare Escentuals Louder, MAC Amber Lights, theBalm Meep Meep, and Inglot #405 (and there are probably more). I did not have a lot of issues with fallout - the shades in this palette are not so pigmented that fallout is a major issue. However, on darker colours like Busted (this shades tends to crumble more than the others, probably because it is probably the most pigmented shade in the palette), you may want to apply some powder on your undereye area for safety before applying it.

The double-ended brush it comes with is cruelty-free (synthetic bristles) and works nicely for patting on shadow with one end (can also use the flat end for lining the eyes with shadow); the other end is great for blending and crease definition. Foxy is a pale yellowed beige with a matte finish. It’s on the sheer side and a bit powdery. On my forearm (around NC20), it’s almost invisible. It could work for highlighting the brow on light to medium complexions. It’s similar to Bare Escentuals Daydream, Wet ‘n’ Wild Comfort Zone, and MAC Brule. The brush that comes with the palette is not bad, but I would say that the flatter brush is not always precise enough for more clearly defined looks. I use the brush mostly for creating smoky looks, or when I contour areas of my face that need a brush that is smaller than a regular contour brush.

Pharmacy product

This is key to how the new Naked Cherry palette was created — all thanks to the constant shifts in the makeup social media world. “I always screenshot looks I like and keep them in an album,” says Zomnir. “I noticed that so many of my favorite eyeshadow looks featured ink and berry tones, done in a neutral way. So we decided to create a new Naked palette inspired by these shades, and when we saw them all together, the name ‘Cherry’ was obvious!” We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when Combining a complementary selection of velvety, pressed powder eyeshadows from pale nude to cool taupe and rich brown, the must-have palette allows you to create a range of looks that add subtle depth or bold definition to the eyes. Formulated with the brand's Pigment Infusion System™, each suede-like hue delivers rich colour payoff with maximum smoothness, blendability and staying power.

After the success of Naked Original, Naked2 and Naked3, Zomnir pushed the boundaries of what we define as ‘naked’ with Naked Smoky, Naked Heat and eventually Naked Cherry. Inspired by the ever-changing makeup world around her, it was important that the Naked eyeshadow palettes kept up. “I believe that nude shades evolve,” she notes. “The ‘naked’ shades of yesterday will be different from what we will want to wear tomorrow.” The Naked Palette has been a total game changer and category creator, leading the palette category for the last eight years. It’s become a staple in everyone’s makeup collection, and we’re so proud of that,” said a brand spokeswoman. “But they say if you’re going to go out, you should go out on top, so it’s time to do that. And we need to make room for what’s next,”And the Naked Palettes really are universal —you can literally morph into another makeup version of yourself with the touch of any of the shadows. “The beauty of the Naked Palette is that you can do your makeup with it in the morning, throw it in your purse, and transform into a more dramatic look for the evening,” Zomnir adds. It’s the palette that evolves with it’s wearer, and that’s truly what makes the Naked collection so unique, standing out from its many competitors in the beauty market. Naked is successful because it’s the palette you reach for when you say goodbye to one version of yourself and hello to your new makeup self. It’s the epitome of makeup evolution right before your eyes, and as Zomnir put it so perfectly, “evolution is, as always, the key.” Given the timelessness of nude eyeshadow palettes, it should come as no surprise that makeup artists reach for them time and time again. “In my personal experience with neutral eyeshadow palettes, they are remarkably versatile and I have a habit of blending and utilizing all the shades,” says Celebrity Makeup Artist and Omnia Pro Executive Makeup Artist Dominique Lerma. The beauty pro explains that her staples consist of just three neutral shades: a cream color to use across the lid and brow; a light brown or caramel-colored brown to add definition in the crease; and an espresso shade to smoke out the outer corners. “The result of using the right tools and intentional technique is remarkable, and that’s only using three eyeshadow shades,” she adds.