a b Cooper, Gael Fashingbauer (November 29, 2019). "Baby Yoda trending higher on social media than Democratic candidates". CNET. Archived from the original on December 24, 2019 . Retrieved February 26, 2020.

a b Alexander, Julia (December 6, 2019). "Baby Yoda is key to the Disney+ takeover". The Verge. Archived from the original on December 8, 2019 . Retrieved December 9, 2019. Schaefer, Sandy (November 18, 2019). "Star Wars Officially Spoils The Mandalorian's Baby Yoda Twist". Screen Rant. Archived from the original on December 22, 2019 . Retrieved February 27, 2020.How Disney+ Uses Star Wars to Dominate Digital Entertainment". Michael Jung, Freelance Writer. 2021-01-04 . Retrieved 2022-01-30. Colbert, Stephen M. (November 22, 2019). "The Mandalorian: What The Empire Wanted With Baby Yoda". Screen Rant. Archived from the original on January 27, 2020 . Retrieved January 28, 2020. Leishman, Rachel (December 2, 2019). "Baby Yoda With His Little Cup Is All of Us". The Mary Sue. Archived from the original on December 23, 2019 . Retrieved February 26, 2020. a b c Britt, Ryan (November 29, 2019). "Baby Yoda, Daddy Mando, and How Star Wars Gave Parents a New Fantasy". Fatherly. Archived from the original on December 18, 2019 . Retrieved February 29, 2020. There’s a growing range of Star Wars: The Mandalorian toys to collect, inspired by the hugely popular Star Wars space Western. Cuddle up with The Child plush toy: a cute soft toy that looks like a baby Yoda, with green skin, large ears and big eyes. This adorable character, called The Child, is also available as a collectible POP! Vinyl figure and in buildable LEGO form.

Knox, Kelly (March 3, 2020). "Unofficial Star Wars Battlefront II Mod Adds Baby Yoda to the Fray". Nerdist. Archived from the original on March 4, 2020 . Retrieved March 3, 2020. a b c d Couch, Aaron (November 15, 2019). "The 'Mandalorian' Moment That Caused Werner Herzog to Call His Bosses "Cowards" ". The Hollywood Reporter. Archived from the original on November 23, 2019 . Retrieved January 26, 2020. Yeo, Amanda (December 1, 2019). "Baby Yoda just wants to listen to his tunes in the latest 'Mandalorian' meme". Mashable. Archived from the original on January 14, 2020 . Retrieved February 26, 2020. Grogu was kept secret and was deliberately withheld from The Mandalorian 's prerelease marketing and merchandise plans due to the risk that details about the character could leak before the show aired. [10] [5] [109] [110] Favreau said of this plan: "I think that part of what people really value is to be surprised and delighted, and I think that's becoming all too rare." [10] Favreau has credited Donald Glover as the source of that strategy. While developing The Mandalorian, Favreau was simultaneously directing Glover in the photorealistic remake of The Lion King (2019). While discussing music and pop culture, Glover told Favreau that people enjoy being surprised, because true surprises had become much less common in the Internet era. As an example, Glover cited the excitement generated by the sudden releases of surprise albums by singer and songwriter Beyoncé. [5] [111] Favreau felt keeping Grogu a secret until he was revealed would allow fans to connect with the character and "discover the story as it was unfolding". The leadership and marketing team at the Walt Disney Company was supportive of this strategy. [10] Screeners of the pilot episode were not distributed to reviewers to avoid leaks about Grogu, [112] and the official Lucasfilm and Star Wars social media accounts did not start posting messages about Grogu until about a week after the series debuted, to avoid spoiling the character's debut as much as possible. [112] [113] [114] Themes [ edit ] Parenting and fatherhood [ edit ]

Muncy, Julie (January 12, 2020). "Adam Pally Tells All About the Day He Punched Baby Yoda". Gizmodo. Archived from the original on January 13, 2020 . Retrieved February 27, 2020. James, Caryn (November 13, 2019). "Star Wars show The Mandalorian is difficult to care about". BBC. Archived from the original on December 2, 2019 . Retrieved March 6, 2020. Mizokami, Kyle (February 21, 2020). "The U.S. Army Has a Tank Named 'Baby Yoda' ". Popular Mechanics. Archived from the original on December 28, 2020 . Retrieved March 14, 2020. Vermane, Olivia (February 24, 2020). "Baby Yoda tank is the weapon we never knew we needed". Army Times . Retrieved March 14, 2020. Butler, Bethonie (November 19, 2019). "Everything you need to know about Baby Yoda, who is probably not actually Yoda but still very cute". The Washington Post. Archived from the original on December 22, 2019 . Retrieved March 2, 2020.