Sweet, very fruity - there's almost a hint of either strawberry or cherry in there somewhere. There's this kind of buttery smoothness over everything that continues throughout the whole experience. VERY pleasant. a b c d "Tequila la Herradura, reconocida como "Mejor destilería de 2007" en EU"[Tequila Herradura, recognized as the "Best distillery of 2007" in the US]. Crónica (in Spanish). Mexico City. January 29, 2008 . Retrieved November 17, 2012. An earthy flavour characterised by oak-aged agave, cinnamon, and butterscotch. Delicious sweetness lingers throughout, and the caramel notes are an undisputed highlight. Herradura, in 2013 under the sub-label "Colección de la Casa," released in limited areas (Mexico, United States, El Salvador, and Australia), two new Reposado Tequilas partially aged in non-traditional barrels. One Aged in oak than in Port barrels [18] and another partially aged in Cognac barrels as well as traditional oak. [19] Promotions [ edit ] Tequila barrels converted into art as part of the Arte en Barricas auction in Mexico City a b "Se subastan barricas"[Barrels auctioned off]. Milenio (in Spanish). Mexico City. November 15, 2012. Archived from the original on January 28, 2013 . Retrieved November 17, 2012.

A very slight - but not unpleasant - bitterness/sourness comes through, less so when warmed up somewhat; this is coupled with a slightly diminished continuation of the initial taste, albeit without the fruit. There is a hint of wood in there, with some obvious cooked agave - you can taste the 'cookedness' (struggling to put this into words) of it. There's some mild spice in there too, although I don't find the cinnamon that others have. I do get the butterscotchiness though; it's a very smooth feel. Blanco is El Jimador’s take on silver tequila or tequila that hasn’t spent any time ageing in oak barrels. Because of that, this vibrant tequila is fresh and crystal clear. Since 2007, the brand has slowly become more internationally recognized. When Brown-Forman bought it, the brand was sold in fifty-three countries. Today, it is sold in 136 countries through the Brown-Forman network in Europe, South America, North America, and Asia. [12] [13] Its market share in the United States and other countries has been growing as well. [9] Facilities [ edit ] Traditional oven in which the agave heart is baked at the Herradura tequila factory in Amatitán between Guadalajara and Tequila, Jalisco, Mexico The liquid is nice and crystal clear, like the water from a fresh mountain spring. As for the aroma coming off the glass, it’s spot on for a typical tequila — herbal notes close to fresh cut grass with a bit of lemon citrus to brighten the whole thing up.Look out for faint spice and peppery notes in between the swirl of agave flavours. This finish is smooth, soft, and dangerously inviting. Best Served Hacienda San José del Refugio". Jalisco, Mexico: Grupo Industrial Herradura. Archived from the original on November 23, 2012 . Retrieved November 17, 2012.

The hacienda passed into the hand of Aurelio's cousin David Rosales, who kept the tequila 100% agave despite the trend towards blending to cut costs. In 1928, he registered the Herradura brand in Mexico City with a horseshoe as its logo. María de Jesús was able to return to Herradura and distinguished herself with charitable works to the town of Amatitán, including the building of wells in an area with little water. [3] New Mix is a canned tequila and grapefruit soda drink with five percent alcohol. It is also the best-selling product of its type in Mexico. [3] [12]The hacienda is part of the tourism sector of the area's economy as well, with the Tequila Express train arriving at it and Amatitán from Guadalajara. [16] Products [ edit ] a b c d e "Crece Tequila Herradura" [Tequila Herradura grows]. Mural (in Spanish). Guadalajara. August 28, 2008. p.6. What truly sets this blanco tequila apart from rival brands is its smoothness. Despite not being aged, El Jimador Blanco is as smooth and easy to drink as another distiller’s reposado variant and mixes well. On The Nose Nombres, Nombres y... Nombres/ El conflicto en Tequila Herradura" [Name, Names … and Names/The conflicto at Tequila Herradura]. El Norte (in Spanish). Monterrey, Mexico. June 18, 1999. p.5.

I particularly like the branding here. the label is as small and unobtrusive as possible, wrapping around near the base and leaving the majority of the surface area completely clear and transparent. This might not be quite as important with a blanco tequila as it would with an aged version, but it does help to consumers see the quality and the clarity of the product inside the bottle.Convocatoria Herradura Arte en Barricas Edición 2012"[Open call for Herradura Arte en Barricas edition 2012] (in Spanish). Mexico: Government of Mexico City. Archived from the original on December 20, 2012 . Retrieved November 17, 2012. Tequila production on what would become the Herradura distillery started in the early 19th century, started by a man named Feliciano Romo. In 1870, Félix López took over the property and registered it as a legal distillery named Hacienda San José del Refugio. The distillery remained in the family even after Félix’s death in 1878, operated first by his wife and later by her brother, Aurelio López. In 1994, the company introduced a new brand of tequila designed to offer a premium experience at a reasonable and approachable price point. Named for the workers in the field who cultivate the agave plants (called “jimadores”) El Jimador remains a 100% blue agave based spirit produced to this day. Short, peppery, some heat - but very little compared to e.g. DJ anejo - a mild numbess and a very distant, well-distributed but not overpowering alcohol burn. There's some wood there, and - interestingly - the agave and fruitiness from the initial return for a second finish a few seconds later!

As with all Herradura tequila, this starts as a crop of blue agave plants which are harvested and have their leaves removed. What remains is the tough and fibrous core of the plant, which is cooked in an oven to convert those fibers into sugar. The plants are then crushed to release the fluid, and that fluid is fermented to convert the sugar into alcohol. At this point, it is distilled three times to create the new blanco tequila. This top-of-the-line Añejo tequila from El Jimador never fails to impress. Whilt not as rich as the more expensive Don Julio Añejo, this year-aged tequila remains a bargain. Pretty boring bottle. Nothing of note here, although the fact that it's a tall bottle means it's easier to find in our crowded liquor cabinet :P El Jimador is a classic take on Mexican tequila, and it is easy to see why. Although they only offer three tequila styles, each is an incredible taste journey with a distinctive and refreshing flavour profile.Félix López married Carmen Rosales, and they had two children, Aurelio and María de Jesús. The couple modernized tequila production at the hacienda, building a facility that remained in use until 1963. López died in 1878, and Rosales took over the business along with her brother Ambrosio Rosales and his wife, Elisa Gomez Cuervo. Later, the business was inherited by Aurelio López. [3] a b c Paulina Vázquez (July 10, 2012). "Historias de un tequila sofisticado"[Stories of a sophisticated tequila] (in Spanish). Mexico City: GQ México magazine . Retrieved November 17, 2012.