Also, make sure it reads well. It should have a good flow and strike the tone you’re hoping for, whether that’s professional or conversational. Don’t: Forget to follow up. Contrary to popular belief, direct mail is far from obsolete. Although it’s one of the oldest forms of marketing, it’s still effective in closing the gap between brands and customers. It’s also a good way to stand out, so if you’re looking to shake up your marketing efforts, give it a try.

The bubble layer that lines the inner of these mailers is now produced using a minimum of 30% recycled content! Key Information:

All board and board backed envelopes

Because customers physically handle mail and usually look at it before deciding whether to keep it, direct mail can help get more eyes on your marketing. If you include a promotional offer, coupon, or a CTA that requires them to do something with the mailer such as bring it to a store or restaurant, your customers are more likely to keep it. It’s memorable. Our Jiffy padded bags are manufactured from high-quality 90gsm kraft paper for excellent puncture resistance and are filled with macerated paper to trap air and provide sustainable cushioning for items in transit. These innovative bags are available in a range of sizes; each is ideal for posting heavy and bulky letter-sized goods. Keep your postage costs down with the great value Jiffy Airkraft White Size 1 Mailers. That is because they have been designed to be both lightweight and economical while still providing you with plenty of protection thanks to the fully laminated lining of Astro SupraBubble and the durable 92gsm paper. You can also link your physical and digital marketing campaigns with scannable coupon codes, hashtag campaigns, or giveaways on your social channels.

These days, the marketing world is largely digital. But when done right, direct mail marketing can work with your other channels and make your business stand out and help build customer relationships. An Australian marketing firm sent out disassembled cardboard FM radios. The recipients who put them together were directed to tune the radio to a channel where they could hear an ad inviting them to join the national defense force. To promote World Water Day, one marketing team sent out direct mailers with a message that only became visible when soaked in water. The cost of direct mail advertising depends on the types of materials you’re sending and the complexity of your advertising campaign. Ultimately, the more customers you target, the more you can expect to spend on your campaign.These simple yet effective envelopes are perfect for general, everyday posting. Their classic wallet style design means they are able to secure and protect documents – you simply slip a document in, seal the envelope’s straight forward self-seal flap and your contents are ready to go.

The best, most eye-catching mailer delivered to the right people at the right time still needs a CTA. Think about what you want the customer to do and define that for them in clear terms. That can include buying something, using a coupon code, donating to a charity, taking a survey, and more. Don’t: Forget to proofread your mailers. Keep your postage costs down with the great valueJiffy Airkraft White Size 1 Mailers. That is because they have been designed to be both lightweight and economical while still providing you with plenty of protection thanks to the fully laminated lining of Astro SupraBubble and the durable 92gsm paper.You can pair social media and digital content marketing with direct mail for a seamless customer journey. Now that you’ve seen the benefits of a direct mail campaign, you might be curious how to start one. We’ll go through a few guidelines that could help you save you time, money, and energy. Getting letters in the mail can evoke nostalgia about the times friends or family has sent you mail. If you’d like to spark a more emotional response in the recipient, consider adding a personalized touch like a handwritten note or signature. Small gestures like this can make your marketing more memorable. It can have a bigger reach.

The great valueJiffy Airkraft Gold Size 1 Mailersare the perfect way to keep your costs down when mailing. That is because they have been designed to be both lightweight and economical while still providing you with plenty of protection thanks to the fully laminated lining of Astro SupraBubble and the durable 92gsm paper. Consider your product and who it would be best suited for, and focus your efforts there. While direct mail can have a great ROI and engagement rate, researching your target market can help you save money because it helps find where people who are most likely to be your customers live. Do: Run tests first. There are even more ways to get creative with direct mail because its tactile nature gives you the chance to engage more of your recipients’ senses than digital marketing. Here are just a few examples of innovative marketing techniques from various companies: On his blog, Neil Patel, an entrepreneur, marketer, and best-selling author, wrote about recent research that investigated the median return on investment (ROI) per marketing medium. One survey showed that direct mail campaigns actually had a higher ROI than both paid search and online display ads. In fact, direct mail was only 1 percentage point behind social media, the second highest ROI medium. We offer a wide range of Jiffy Airkraft padded bags, for sending all kinds of goods by post. These lightweight, general-purpose bags are among the most popular bubble lined envelopes in the market. They’re manufactured from Jiffy Astro Suprabubble and are made from tear-resistant 90gsm kraft paper for premium protection.

However valuable it is, direct mail probably won’t be the bulk of your marketing efforts, and most of your business will probably take place online. Leverage that high response rate we mentioned earlier to get people active on your social platforms. That way they can follow your business and stay up to date without waiting for the next mailer. Direct mail marketing is any physical correspondence you send to customers in the hopes of getting them to patronize your business. This lining in these mailers will provide extra strength along with puncture resistance, helping to protect the contents throughout the mailing process. They also have a useful strong self-seal closure, making these Jiffy Airkraft mailers perfect for mailing out fragile or delicate items. Each mailer is size 1 with internal dimensions of 170 x 245mm.