Another new launch from the brand is a collectable ‘Say it with Nutella’ gift box that contains a 350g jar with an ‘I love you’ or ‘For you’ printed label. No. The end. Never. And don’t come at HTE with obscure Italian dessert pizza traditions, as if that justifies anything. This is not a matter of authenticity, it is a matter of common sense. When Confetteria Raffaello is also presenting exclusively in global travel retail a gift box of its coconut delights. The Raffaello 200g Coffret, decorated with a red ribbon, contains 20 coconut-flavoured pralines with a whole almond and a crunchy white coconut casing. It will be available in travel retail from January 2015.

Bafflingly rich, sweet, stodgy foods. The addition of Nutella, even more so than whipped cream, compounds this problem. “Galumphing, maximalist cooking that makes you long for delicacy, refinement and finesse,” says HTE, the column that eats Nutella straight from the jar.The chocolate and hazelnut substance was named after Gianduja, a smiling Piedmontese peasant with a three-point hat who rides around town on a donkey clutching a duja—which in the Piedmontese dialect means “container.” The duja was said to hold wine ... but could have just as easily held a few pounds of that chocolatey hazelnut goodness, no? Gianduja masks are sold all over the Piedmont region of Italy, and his face was plastered all over early Nutella advertisements. 3. IT ORIGINALLY CAME IN THE FORM OF A LOAF. The subject of heists in Germany and chaos in French supermarkets, blessed by the high priests of the kitchen pass ( Nigella, Yotam) but also slathered on chips in Aberdeen, Nutella’s popularity knows no bounds. In a string of new initiatives from Ferrero Travel Market, the company is now set to launch new Nutella platform, ‘Hello World’, that will be rolled out in travel retail from February 2018. Whether you're enjoying some toast for breakfast, cooking up a fresh batch of crepes, or creating a delicious chocolate cake, Nutella is an absolute must.

The third new launch is the ‘Nutella Ultimate Kit’, a jar-shaped tin containing a 180g pot of Nutella spread, a spreader and a place-mat. The 140g Kinderino Sailor T7 features the character wearing a nautical hat and leverages on the success of the Kinder mascot and the popularity of the two versions – Baseball and Pilot – which are already on the market. It contains seven Kinder Surprise egg-shaped treats and will be also be available in February 2015.

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Ferrero Travel Market has extended its Kinder, Nutella, Tic Tac and Ferrero Praline portfolio, and will unveil the new additions plus travel retail exclusives at the TFWA World Exhibition this October (Stand Number: Green Village J35). Ferrero Travel Market General Manager Francois Godin said: “Ferrero has had another great year in travel retail with strong growth in all our markets worldwide. Contributing to this growth is our strategy of mixing a local focus with constant innovation in our product portfolio. Top: Kinder Surprise T8 Mascot shines the spotlight on eight different sports; Left: Kinder Bueno 200g adds to the Kinder Miniatures range; Right: Kinderino Sailor T7

Over a century later, chocolate again became expensive and scarce due to rationing in Europe during World War II. An Italian pastry maker named Pietro Ferrero once again turned to the mighty hazelnut for salvation in 1946 and created Pasta Gianduja; three years later he altered the recipe to make the treat spreadable. In 1964, Pietro’s son Michele tweaked the recipe slightly and renamed it “ Nutella.” 2. ITS PREDECESSOR WAS NAMED AFTER A CHARACTER FROM ITALIAN COMMEDIA DELL'ARTE. Based on the results of Ferrero’s first segmentation study, conducted last year with thousands of passengers in airports all over the world, the Ferrero team has crafted a stand-alone platform on the theme of ‘optimism’. There are 52 hazelnuts in every 14-ounce jar of Nutella, according to its advertisements. Hazelnuts make up about 13 percent of the product. 7. IT’S BIG BUSINESS. Ferrero’s CEO is Giovanni Ferrero, the son of Michele and grandson of Pietro. His brother Pietro shared the title of co-CEO until his sudden death while cycling in 2011. 9. ITS SISTER COMPANY MAY SOUND FAMILIAR. In addition to chocolate brands Ferrero Rocher and Kinder, Ferrero also owns Tic Tac. The Italian company released the little orange and mint candies as “ Refreshing Mints” in 1969—only a few years after the 1964 debut of Nutella. 10. NUTELLA-RELATED CRIMES ARE ON THE RISE.With the exception of the Guardian’s own Felicity Cloake – a heretic who recommends making your own – Nutella is seemingly irresistible to humans and animals alike. Not bad for a creation whose origins lie, twice over, in war, privation and improvisation. Napoleonic trade bans restricted cocoa’s availability in 19th-century Piedmont, inspiring the first gianduja or gianduiotto blends with local hazelnuts. In similar circumstances after the second world war, the Ferrero family created its own cocoa and hazelnut mix which, in 1964, became the easily spreadable SuperCrema version of Nutella which – recipe tweaks aside – we know today. In 2015, Ferrero slapped a rogue Nutella cafe scheduled to open in Brooklyn with a lawsuit. First, the restaurant was to be named the Nutelleria, but changed to Nuteria over legal concerns. Unfortunately, Ferrero still thought the Nutella-themed restaurant had too similar of a name to its own brand, and filed suit. The cafe closed in May 2015, as did, presumably, dreams of Miami and Los Angeles outposts. However, the New York location of the Italian market Eataly does have a Ferrero-approved Nutella bar. 15. NUTELLA HAS A SMEARED REPUTATION. That has an unmistakable, unappealing 1970s feel. Dipping fruit into softened Nutella brings two great things together and ruins both. Although it is not as leftfield as serving chocolate spread on a charcuterie board to pair with the cheese. Or adding it to a grilled cheese sandwich. According to Guinness World Records, Nutella's 40th anniversary breakfast celebration in Germany in 2005 earned the title of “Largest Continental Breakfast.” A total of 27,854 people gathered in Gelsenkirchen to enjoy a meal that consisted of bread, orange juice, yogurt, and Nutella. No word on how they felt afterward. 22. THE COMPANY LOVES SPORTS. We wanted to attract the shopper through multiple touch points, interact with him with fun activities and showcase our new travel-exclusive range. We look forward to working with retailers to roll this out worldwide early next year.”