We really thought about it and wanted to be different whilst keeping something of tradition. For example, the Blanco bottle is the colour of the agave; it’s also meant to look like ceramics so that a nod to tradition. Our logo is Quetzalcóatl, the Aztec god who agave supposedly came from. All of our tequila is produced in partnership with Casa Maestri, a fifth-generation distillery built on the rich red soils of Jalisco, Mexico, the birthplace of tequila, which allows us to produce the smoothest and most character-filled tequila you will ever drink. When Patrón announced plans to discontinue its coffee tequila, the news was followed by an outcry from fans: testament to the style’s popularity. Blending its Blanco tequila with luxury arabica coffee from the coastal region of Soconusco in Mexico, Cazcabel Coffee has a rich sweet taste, with roasted coffee joined by chocolate, vanilla and pronounced agave notes, while the finish is smooth and dry with plenty of rich coffee. It also works as an excellent espresso martini base, with no need for added sugar syrup. Produced in one of the world’s most environmentally friendly distilleries, Tequila Enemigo (meaning ‘enemy’) is designed to be sipped, not shot – ideally from long-stemmed Champagne flutes. Pure, complex and unmistakably smooth, the 00 Extra Añejo expression is aged in custom new American Oak barrels, distilled using a clean, environmentally-conscious method, fuelled using reused agave rather than fossil fuels. Vanilla and charred oak notes join green apple, honey and nuts. An extremely easy-drinking super-premium tequila. Named after the spirit’s birthplace, El Tequileño has been producing tequila for over 60 years. Since its launch in 1959, sustainability has also been at the heart of El Tequileño, constantly adapting to optimise their process and positively impact local conservation efforts. Having rested in American Oak barrels for three months, the brand’s Reposado tequila is made using agave cooked in steam pressure autoclaves. The full agave flavour is complemented by further hints of vanilla, oak and a dry finish. Best sipped neat or enjoyed in a margarita.

What are your predictions for the tequila market for 2024 and what new trends do you think we will see?We’re extremely focused on sustainability. I actually own a sustainability business as well so it is rooted in everything we do. VIVIR is distilled in collaboration with the multi-award-winning Casa Maestri. It grows its own highland Weber Blue agave and the water comes from a natural volcanic spring in the grounds of the distillery. It adopts traditional techniques to preserve customs and take care of the local wildlife. For example, we allow a certain percentage of our agave to flower. It then can’t be used for tequila production, but it is only at this point the seeds can be cultivated for future generations of the plant. It is also when the agave bats will feed off the plant and they’re essential for the pollination of the entire area and wider biodiversity. They’re like our bees over here. Tequila is having a bit of a resurgence in the UK right now – but what turned you into a tequila connoisseur and how did you get into the industry?

There have been many tequila brands to come out of the UK in the past few years even from celebrities – what was the inspiration behind VIVIR? Reposado – literally, a “rested” tequila, which has been aged in oak barrels for between two and 12 months.Made from 100% Weber blue agave, VIVIR Tequila Blanco is double distilled and blended with local water from a volcanic spring close to the distillery in Jalisco. Nose