The book tells a brilliant, absolutely amazing, story of the Nike company (Blue Ribbon Sports), its founder – Phil Knight, and its Execom members who were also called butt-faces. There had been some unauthorised biographies or stories about how Nike came to be, but this is the first time we have been graced with the words from the creator himself, Philip H. Knight. Shoe Dog is a well-written, captivating and candid account of how Knight’s Crazy Idea came into fruition and eventually metamorphosized into the most recognizable name in the athletic shoe and apparel industry. In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Delivery is on a selected date, you can choose a delivery day of your choice, up to 10 days in advance (Excluding next day delivery. Postcode restrictions apply) I consumed it in a day last week. It’s about the origin story of Nike, which started out as Blue Ribbon Sports. Phil Knight tells all youngsters the method to choose their career when standing perplexed at the crossroads of their lives. He shows us the importance of following your heart. He tells us it is vital to follow your passion instead of compromising for practicality.

United Arrows

I feel like I should have read this book years ago. But I still feel great reading it now because I still have the desire to make some huge changes in my life. And no matter how hard people try to convince me anything different but I would always say it's books that actually make things work. And this book is actually one of them. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. Specifications:

I liked learning about the origins of a company I’ve loved and supported for most of my life, and seeing how certain products came to be. I would’ve enjoyed a little more on the endorsements and relationships with athletes in the 90s and 2000s, like Jordan, Tiger, Lebron, etc. but the majority of the book is set well before this timeframe. Before Nike became what it is today, it was Blue Ribbon Sports, being run out of Phil’s parents’ home in Oregon. Like most successful companies, there were many challenges and growing pains. I admire people who continually have the strength to overcome such obstacles and keep pursuing the vision they believe in. It’s daunting and much easier said than done! It was interesting to read about the other key players who helped craft Nike’s culture and footprint too. True to size’ running shoes | History of Running Shoes | How Often to Change or Replace Running Shoes | Running Shoes Design FeaturesNo, he isn't exactly clueless but his life during the 1960s sounds clueless with the extreme personalities he had to deal with. It's business that was booming and crashing. It's now or never it seems. It's do or die it tells. Faster Stronger Higher! How shoe brands create innovative footwear technology: Sport Science for the next Super Athletes This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. The coffee table book also includes interviews with some of the biggest names in the Nike world. These interviews provide a unique insight into the brand and how it has evolved. It also includes exclusive behind-the-scenes images and stories from the Nike design team. It’s a great way to get an inside look at the company’s creative process.

Traditionally, precious metals and jewels have been, for Indians rich and poor, a repository of wealth and a status symbol. The book is filled with vibrant photographs of some of the best Nike products and the stories behind them. From the Air Force 1 to the Air Jordan, the book captures the spirit of Nike and its cultural impact. It’s a great way to learn about the history of the brand and how it has grown over the years.As a long-time lover of Nike, it was only matter of time until I read Shoe Dog by Phil Knight, Nike’s founder. I was pretty sure I’d enjoy this one and I was right, I really liked it! I'd tell men and women in their mid-twenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt." An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.”– Hypebeast