Enriched with 20% Citric Acid Complex designed to shield hair bonds and enhance softness and shine. Use as a finishing touch in the Bond Repair routine for maximum shine and heat protection. Rub two drops between the palm of your hands. Apply evenly through the lengths and ends of wet or dry hair. You’ve probably heard of hydrogen bonds being the culprit for your hair puffing up on a humid day, but that’s just one of the types of bonds found in hair. There are also disulfide bonds, which actually determine your hair type, and salt bonds, which determine your hair’s strength. For such a small component of the hair fibre, hair bonds can have a real and visible effect on hair health. Some signs your hair is calling out for hair bond repair include: The first step in caring for weakened hair bonds is using a pre-shampoo specifically designed for hair bond repair. This step can be carried out once or twice per week, or every time you wash your hair for additional support. The Elvive Bond Repair Pre-Shampoo Rescue Treatmenthas 12% bond repair complex, making it a highly efficacious step in your hair bond repair routine. Combined with citric acid, this formula helps to reinforce inner broken hair bonds by penetrating deeply and strengthening the hair fibre from within. For shiny hair that’s soft to the touch, apply pre-shampoo generously to damp hair, using a comb to evenly disperse the product from root to tip. Rinse after five minutes.

Under a microscope, our hair is made up of protein chains linked together with bonds. These bonds can be compromised when hair is exposed to treatments like lightening, relaxing or perming, and even everyday acts like brushing and heat styling can cause wear and tear.

What’s the difference between L’Oréal Bond Repair and Olaplex?

And customers have been raving about the products - with one delighted shopper saying “This has really strengthened my hair and helped it become stronger. I use it twice a week and in the last few weeks I can tell that my hair health has improved. It's also not greasy and my hair is less greasy between washes.” L’Oréal Paris is empowered by science. It’s at the heart of everything we do and have been doing since L’Oréal’s creation over 110 years ago. The superior efficacy of our formulas has been tried and tested. In the L’Oréal Paris laboratories, our passionate teams of scientists – biologists, pharmacists, biochemists, and chemists – work together to perfect our products. Thanks to this extensive network of over 4,000 researchers in 21 research centres around the world, we can deliver science at scale, offering proven results and visible transformations. You don’t have to visit your hair stylist to care for hair bonds - you can use an at home hair bonding treatment instead. Hair bond repair treatments are products designed to help strengthen and rebuild damaged hair bonds using ingredients and formulations that target all types of hair damage. An effective hair bond repair treatment will hydrate, strengthen ad reinforce strands for within, for hair that looks and feels its best. Here’s how to repair broken hair bonds at home using the Elvive Bond Repair collection. Step 1: Pre-shampoo

A third added “My hair feels stronger and easier to brush when wet. This lathers up well and smells fresh. I’ve had comments on how healthy my hair looks since using this and the conditioner. Would definitely recommend this shampoo.” id": "https://www.lorealparisusa.com/beauty-magazine/hair-care/damaged-hair/what-is-bond-strengthening-system",Each of the three products contains citric acid, a good-for-hair ingredient known for clearing excess sebum and debris on the scalp, and balancing pH. According to the NCBI, citric acid helps to neutralize the pH of hair care products, bringing it down to 5.5. This is important because in another study by the NCBI, an alkaline pH of 7 or higher can cause more friction between the hair (amongst themselves), which can lead to breakage and damage to the hair cuticle. or more suppliers used in the making of this product are part of the L’Oreal Solidarity Sourcing Program. Elvive helps all women find confidence through beautiful hair with scientifically-advanced, sustainable products that deliver an immediate hair transformation, even from first use. The very first Elvive product was a conditioner formulated with birch sap extract. The launch marked the first time a haircare product aimed to do more than simply clean the hair, but nourish and protect it. Elvive has become the brand’s hero pillar in the category and year after year achieves the No.1 haircare position in the UK.** Thanks to the most advanced research centre near Paris where 500 researchers develop new innovative products and services every day for our customers from all over the world; Elvive consistently leads the haircare market providing exceptional, game changing innovations. Our products are tested on a wide diversity of hair types and age groups to assess the efficacy for each and every woman. Consumers trust in our products, and transparency is key to building and maintaining that confidence, it’s non-negotiable. We provide the information our customers are looking for about the ingredients that go into our products, their efficacy, and their environmental impact.

Hair is made up of millions of bonds that give it structure and strength. When hair bonds break, through brushing, bleaching, heating, and styling, hair becomes weak and damaged.Elvive Colour Protect for Coloured or Highlighted Hair, our best shampoo for coloured hair, enriched with red peony and UV filters. It works in affinity with the hair fibre from root to tip to nourish, revive and protect coloured hair. Protects hair against external aggressions and is suitable for all coloured or highlighted hair. If you've been experimenting with hair colour just as much as I have, chances are, you already know that bond builders (or bond repair treatments) and hair processing should go hand in hand. We get it, nothing quite compares to the beauty of a good ol' hair transformation, whether it's a balayage, highlights or a full-head bleach. But dealing with the aftermath of all the breakage and damage that might follow is far from fun. Discover our evaluation methodology and all that we are implementing to reduce our impacts together. LEARN MORE The New Bond Repair haircare regime for stronger hair with maximum shine and damage protection. Hair is made up of millions of bonds that give it structure and strength. When hair bonds break through brushing, bleaching, heating, and styling, hair becomes weak and damaged. For the first time, our formulas powered with citric acid target damaged hair, and are suitable for all types of damaged hair.

Follow up your shampoo with L’Oréal Paris EverPure Sulfate Free Bond Repair Conditioner with Citric Acid. Apply it to wet hair an inch down from your roots (to avoid scalp congestion and product weigh-down) and massage gently into the hair from the lengths to the tips. Leave it on for approximately three minutes then rinse with warm water. Using the product correctly will allow it to work its magic, repairing hair damaged by color, heat, bleaching and more. This intensive rinse off treatment is enriched with 12% Citric Acid Complex designed to recreate inner broken hair bonds. Apply a generous amount on wet hair before shampooing and rinse after 5 minutes. Follow with Elvive Bond Repair Shampoo and Conditioner for optimal results.Elvive Bond Repair’s Hero bundle restores hair to its original strength delivering up to 98% less breakage, 90% more shine, 82% stronger hair* & 12x less split-ends**. Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices. Dream Lengths Wonder Water is the next generation of hair deep conditioners and treatments as it has a breakthrough ultra-lightweight formula powered by Lamellar Water technology. Moisturising agents and amino acids target dry, damaged areas of hair, forming thin layers called Lamella to smooth hair’s surface and visibility transform lengths in just eight seconds. Hair is silkier, shinier and healthier-looking with an unbelievably weightless feel. While people who color their hair are ideal candidates to use a bond-repair treatment, everyone can benefit from incorporating these types of products into their hair-care routine once a week. So, what exactly does that look like for the L’Oréal Paris Bond Repair System?