A funny yet thought provoking movie called "They Live" with Roddy Piper talks about it. I think people are more and more awake and are just tired of being influenced all the time. And believe me everywhere you go everyone is influencing you to do something. It get's old..but it's humanity. There is nothing new. People want something more so they go to politics, religion, etc but there is nothing else are far as this consumerism bubble that society pushes on you to make money, especially in America where I live. It's so bad here and everyone knows it. The question's you have to ask yourself..Are people that diabolical in making money off of your weaknesses? Well..Yes..look at Facebook, Youtube or any business influencing you..they have AI technology made for that and AI don't care how you think..it's programmed to make money at all costs and they have and will continue to do so for money..the sad part is when it's all said and done what I have seen recently is that when those same people realize the damage they have done to society you can later see they have remorse about it, quit their jobs or sell off their companies and go on a journey being proactive warning others and wish to change the outcome to hopefully reverse the damage that has been done. The one thing they all have said is they never knew what the outcome was going to be and how much damage it would cost. The other question is how much do you want to contribute to that consumerism? What is the damage being done or the costs..and are you ok with that? It's a hard thing because one has to put food on the table so I do understand businesses and making ends meet. A fragrance enhancer with transparent radiance that gives any perfume a certain, as the French say, “I don’t know what.” For me, the scope of application is clearly to wear it as a stand-alone fragrance, I find it much too good to lay it down! Especially since he plays almost everything else he would be layered with against the wall with ease, Maybe it’s just me but have you ever bought a designer labelled item (clothes, trainers, accessories etc) from a charity shop and known that it would have retailed for hundreds of pounds? I can't believe this article is posted on one of the largest perfume community online...I am at a loss of words.

However, with that being said, I still stand by my assertion that it is impossible to be objective if you have a stake in the game. This goes for reviewers who have created their own fragrances, and those who have active financial relationships with specific houses. The second a reviewer creates their own fragrance, they're going to measure everything else next to that fragrance and they no longer can be relied upon for objectivity. The same goes for reviewers who have received free bottles. Are you really going to receive a free bottle of something and then talk about how awful it is? No. The answer is no.

#Product Details#

a wonderful tool for anyone who wants to play around with perfume. It can be worn as a modern wonderfully transparent aroma, but it can also be layered over anything. IDKW is a secret combination of materials that perfumers use to highlight and enhance notes in a perfume. I Don't Know What was created as fragrance enhancer with transparent radiance that gives any perfume a certain, as the French say, “Je ne sais quoi” (I don't know what). We love it for that but it's so much more, including one of the top selling perfumes in the DS & Durga collection. Worn alone or layered, this one is a hit. From the brand:

But he is anything but weak in this. Immediately after spraying it on, it leaves an oily film like I usually only knew it from Profumum Roma, which speaks for a quite high percentage of scented oils for me!

Review of I Don't Know What

Like I said, I agree with much of these newfound ethics codes. I’m all for “ethical” reviewers who refrain from intentionally misleading their audience, but I’m confused by this demand we’ve placed on them to be “credible,” too. Ego inevitably gets too involved when someone has a big following, and it often obscures authenticity and, yes, even impartiality, in my opinion. It’s not what I am interested in. Thats not even a judgment on my part. It’s simply human nature. My sarcasm there may lead you to believe I’m bitter about this. Truly, my writing here comes from a place of fascination over anything else. It is interesting to see this community talk about journalistic ethics while also entrenched in my own journalistic career. Part of me is simply glad to see journalism taken so seriously.

We live in an age of pervasive and manipulative social engineering. We need higher ethical standards now more than ever, especially, on a “Subjective Craft”.So a little bit of honesty regarding their ties to the companies/perfumes they praise is needed. I think? maybe I am too naive? As to @Jecas comment about the business line "Don't shop here if you are a bigot" or similar lines, that read as disingenuous to her: it depends. If it's virtue signaling, ugh, go away (again use your brain and investigate, don't take someone else's word for it). But there are still some companies with ethics and it depends on what they're trying to bring attention to. But again, there is always room for vigorous debate, not vigorous hate. If you debate, know both sides, be able to defend both sides and make your decision based on your own moral code. We have forgotten as a nation what a wonderful thing it is to be able to have a free and strong debate among ourselves without hating, we can disagree all we want as long as you don't encourage violence. You will get nowhere without compromise, except a stagnate, fractious environment. Usually with the ones agitating for that stagnation making a huge profit at the expense of those who won't look at basic truths. Anyone who has ever spent time on a piece of fragrance content will tell you that it is a labor of love, whether they were gifted 2, 10, 50, or 0 ml of perfume. Many of us have drawers of bottles we bought ourselves for every 5 ml of gifted perfume – never mind the vials we haven’t written/vlogged about and likely never will.