The main message in this case from Sullivan is that advertising without creativity is too boring and because of this it will be deliberately ignored. It’s usually an inconvenient thing that interferes with everyday life, whether it’s interrupting your playlist, cutting in at a good point in your favorite show, filling your favorite magazine, or the annoying popup on your favorite blog.

By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. They explain that it’s important to understand social media, understand urls, and hashtags learning how each individual platform works so it can appeal to the viewers and fit in with the concept of the site. You’ll learn about the business of business by studying the operation of hundreds of different kinds of enterprises.Sullivan sums it all up by inferring that even though repetition is annoying and creativity is more pleasing to watch, there are no set rules for successful ad creation. Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam. I loved the first half of the book, where I could find some really interesting campaigns and useful tips to create such ads. Highly recommended to all my friends that are in the advertising business or manage commercial communication (either for their own companies or as marketing professionals).

Even for those that don't, it is a fun read to understand how the messages we see everyday are crafted. I am older, probably close to the age of both authors, and I could relate to all the historical ads they discussed. For the last three years, she′s focused solely on the digital strategy for Marshalls, Legacy, and Jarritos, as well as for the agency itself. They also argue that a simple ad could contain no to few words just a picture and the brand name somewhere on the ad or incorporated in. If you create something outrageous that really strikes a nerve with the consumer, they will share it online or Tweet about it.Hey Whipple" is a brilliant resource for anyone with an interest in breaking into the advertising industry.

It was assigned as the textbook for my Writing for Broadcasting class, and even though we haven't touched the book in class (and I doubt we ever will), I can say every penny I spent on this book was worth it. Sullivan and Boches have two main arguments: advertising is hated by most but it can be overcome, simple ads can be more effective than detailed or fancy ones, and that each type of advertising differ in the way they need to be executed.Two prime examples of this are the Jeep ad (page 107), where the car isn’t even shown but a boat and trailer coated in mud are, with the Jeep logo in the corner implying that a Jeep had the power to tow the boat through mud like that.