That it contains ten times more cleaning ingredients per ml, compared to Power & Shine in a spray bottle. The need for an absolute reduction in plastic use is abundantly clear. A report by The Pew Charitable Trusts and SYSTEMIQ – Breaking the Plastic Wave – found that ocean-bound plastic is set to triple by 2040 unless radical action is taken.

Different consumers have different needs and wants, which depend on a host of factors including where they live, how they shop and what they buy. Likewise, different product categories work better on the go than at home. So there is no one-size-fits-all. ecorefill isn't harmful when used in the right way and, once diluted, is designed to be used as a spray. Should the concentrated liquid be spilled, there's negligible risk from accidental inhalation.The launch of Cif ecorefill is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes,” says Gemma Cleland, VP, Homecare, Unilever UK & Ireland. “Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us. The ecorefill is 100% recyclable once the plastic sleeves are removed. By the end of 2020, we’re aiming for all ecorefill and spray bottles to be made from 100% recycled plastic.

Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us," she continued. As we are committed to people using their Power & Shine spray bottles for life, if the trigger spray breaks, we will deliver a new one free of charge. Good for consumers, the planet and our businessNo, you'll get the best cleaning results by following the instructions and diluting up to the water mark on the spray bottle. You'll also avoid damaging any surfaces. We think there's no better place to start than in the home," Cleland added. "By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic." That’s why we’re now focusing on developing our refill and reuse strategy while scaling up the common successes and synergies.

Find out how we’re taking action on the issues affecting the world through the Unilever Compass, while helping our business grow View Planet & Society According to research from marketing consultancy firm Edelman cited by Unilever, UK consumers are increasingly demanding more refillable and reusable solutions. The expanded trials are in seven stores across the country, including Glasgow, York, Rugby, Milton Keynes and Leeds. Unilever is working with retail partner, Co-op, to test refills amongst convenience shoppers, in addition to customers at larger Asda supermarkets, and will be announcing plans for more stores and trials later in the year. No, only one ecorefill per spray bottle will give you a beautiful clean. Using more may damage surfaces.

Once empty, remove the outer wrapper, after which the bottle is fully recyclable and can be disposed of according to your local recycling collection. Cif is committed to enabling people to use their Cif Power & Shine trigger spray bottles for life. If the trigger spray breaks, customers can call the Cif careline to receive a new trigger spray delivered free to their home. Some of Unilever’s best-known brands, including Persil, Simple, Radox and Alberto Balsam, will be available in reusable stainless-steel bottles in selected Asda and Co-op stores by the end of 2021 This announcement may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'will', 'aim', 'expects', 'anticipates', 'intends', 'looks', 'believes', 'vision', or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Unilever Group (the 'Group'). They are not historical facts, nor are they guarantees of future performance.

Following the successful launch of its largest refill trial in Europe in Asda’s sustainability store in Leeds last year, Unilever’s new ‘test and learn’ trials this year will be the first of their kind at this scale in the UK. The refill and reuse approach is in its early days. We’re all still learning. But experimenting in real-world conditions has given us a lengthy list of insights – and an even lengthier to-do list. Now we want to build momentum and do everything in our power to help bring about a refill–reuse revolution. With a growing number of people moving to live in cities across the world, Cif has aligned with the UN Sustainable Development Goal 11 – Sustainable Cities & Communities, encouraging local communities to make use of their public communal areas & beautifying public spaces that have fallen into urban decay. The appetite for refillable and reusable products has spurred Unilever to expand its refill & reuse activities through a series of trials in the UK, delivering and testing convenient and sustainable solutions to help shoppers cut plastic consumption

Daily updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Plus occasional news. Dezeen Jobs Weekly The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes," said Gemma Cleland, vice president of homecare at Unilever. Finding the sweet spot for a refill option that is also highly efficacious is no easy task. However, we're delighted that ecorefill offers consumers both. It's easy to use, mess free and produces beautiful cleaning results. Thanks to ecorefill you can reuse your spray bottle for life. However if damaged, simply call our careline for a replacement.