When presenting design decisions, it's important to be clear, concise, and to the point. Avoid jargon and technical terms that may confuse your audience."- Tom Greever It is also important to remember that sometimes when a stakeholder is very insistent on a specific change you can start to evolve the design in a way that is inconsistent with the problem." In isolation, these decisions are somewhat straightforward. Designers can choose a trendy color palette and typeface to make a UI look cool, but how do these elements impact accessibility? What is the impact on performance, and how will interfaces change across multiple platforms? Articulating Design Decisions is a thorough, articulate and fun read about the subject of design meetings. The thoughtful way that Tom has approached this topic proves that he's an expert at communicating ideas in a way that others can understand! He's an obvious choice for writing an O'Reilly standard on this topic and the

Communicate with stakeholders, keep your sanity, and deliver the best user experience. Who should read this book For more tips on articulating design decisions, you can listen to the full podcast episode here on iTunes or here on SoundcloudLikewise, we need to structure design meetings in a way that is similar to the way we structure any customer journey—remove distractions and design the meeting to reduce the potential for cognitive fatigue. Providing visibility into the current status along the journey can be helpful. Greever suggests utilizing a horizontal chart or timeline—similar to what you might use to show progress in designing a sign-up process. To avoid distractions, knowing your audience, their key concerns, and what they’ll fixate on is critical. Be aware of those things that would draw their attention away from your agenda and remove them.

If I had paid attention to this last detail, we would have saved some creation time, providing a few weeks to test the new and innovative flow. And finally, you need to create an environment of trust What to say when the CEO is obsessing over a minute detail that isn’t relevant to the meeting’s purpose: What happens when you take an industry full of creative, right-brained thinkers and thrust them into the middle of a product cycle with usability problems and business goals? Well, it’s no surprise that there is a disconnect between what the other stakeholders want to do and what the designer has so carefully crafted.

Conclusion

For example, designers make fewer design decisions for products with a design system. The design system’s style guide, design language, and other guidelines reduce decision-making so designers can focus on solving user needs. Of these three categories, user research is the most critical for decision-making. Designers must pinpoint a specific problem, understand why it’s happening, and design a solution for that user persona. As mobile phone growth turned powerful smartphones into touch-screen super phones, our ability to interact with products and services on a regular basis shifted from being an intentional, arm’s-length, conscious choice to an automatic muscle-memory involuntary jerk of the wrist. Like social media, our devices are intensely personal and are becoming more intimate. Our interface with the world is no longer the machine at arm’s length. It’s the touchable glossy display that we always have with us. Always on, always connected, always shaping the way we see our world. As a result, universal understanding of the importance of UX has grown, too. Every software update introduces new ideas and elicits strong opinions from every user. This is why so many people have an opinion about your work. STARTUP CULTURE HAS CHANGED HOW PEOPLE VIEW DIGITAL PRODUCTS