Their flavouring is yeast extract, which is a natural flavouring high in salt but this also means they contain B vitamins too. The saturated fat content is quite low (0.4g) and unsurprisingly they’re very savoury and low in sugar levels (0.1g). Promotional and marketing activity will increase in 2001, says the company, because it is key to increasing brand awareness and consumption. The same executions have been running on television in the London and Meridian regions, which are strong areas for the Twiglet brand.

Original Twiglets now with 60% less saturated fat Original Twiglets now with 60% less saturated fat

It is no longer sufficient for a product to be low in fat, says the company. A low calorie count and healthy nutritional values (being rich in minerals, vitamins and fibre, for example) are now high on the wish lists of many consumers. BritBuyer Tip: if you’re not going to eat a lot of them in one go (e.g. for a party) then buy the single-serve bags, not the tubs. Due to their high salt content you’ll find they absorb moisture from the air after being open a couple of days and will start to soften if left in the big bag or tub, even if it’s sealed well. Twiglets 2.0 are baked rather than fried, with 60% less salt and higher levels of fibre and wholegrain, which the brand’s marketing director for savoury, Leighton Wall, claims ‘enhances’ their familiar taste.Jacobs has put together an impressive Twiglets marketing push this year. A six-month cinema campaign began in June with simultaneous sampling at cinemas throughout England and Scotland. The three executions feature a man dressed up as a giant Twiglet in various situations.

Twiglets - Wikipedia

Vending International | Saucy Twiglets are here to stay!". www.vendinginternational-online.com . Retrieved 25 August 2017. The confusion on whether Twiglets contain Marmite, besides the fact they taste similar, is probably from an episode of Mr. Bean. He runs out of Twiglets on New Years’ Eve and decides that real twigs dipped in Marmite make a good substitute (they don’t). Are Twiglets good for A hot idea for Twiglets.(Jacob's Curry Twiglets)(Brief Article)". 1 June 2001. Archived from the original on 25 August 2017. {{ cite journal}}: Cite journal requires |journal= ( help)Twiglets were invented in 1929 [3] by a French biscuit maker J. Rondalin, [4] a technical manager at Peek Freans' Bermondsey factory, who added brewer's yeast to a leftover batch of Vitawheat dough. [5] They were first launched onto the consumer market in 1932 by Peek Freans. [6] Today, Twiglets are manufactured in Aintree by United Biscuits subsidiary Jacob's. In the early 1990s, a range of tangy Worcester Sauce Twiglets was introduced. [8] Jacobs also released a curry flavoured edition from 1999 to 2001, in collaboration with several Indian restaurant chains in Northern England. [9] From 2010 until 2012, Tangy Twiglets were briefly re-released as a limited edition to commemorate Twiglets' 80th anniversary. [10]