The History of Advertising Trust (10 June 2011). "1958 Jacobs Club Biscuit (00_00_1958 HAT_20_01)". Archived from the original on 29 September 2011 . Retrieved 13 August 2011. UB to Acquire Jacob's" (Press release). United Biscuits. 23 July 2004. Archived from the original on 12 February 2008 . Retrieved 30 October 2007.

However, only days later, Groupe Danone, United Biscuits, and Fruitfield Foods announced that Jacob's Biscuit Group would be split, with United Biscuits acquiring only the UK portion of the Group and Fruitfield Foods acquiring the Republic of Ireland portion. [6] [7] [8] Groupe Danone Sells Biscuit Operations in the UK and Ireland" (Press release). Groupe Danone. 23 July 2004. Archived from the original on 16 May 2006 . Retrieved 30 October 2007. The originator of the Jacob's brand name was the small biscuit bakery, W. & R. Jacob, founded in 1851 in Bridge Street, Waterford, Ireland, by William Beale Jacob and his brother Robert. It later moved to Bishop Street in Dublin, Ireland, with a factory in Peter's Row. Jacob's Bishop Street premises was one of several prominent Dublin buildings occupied by rebels during the Easter Rising of 1916. The flavours– Ploughman’s Cheshire Cheese, Dragon’s Breath Chilli Cheddar, and Strathdon Blue Cheese– were designed to “spotlight” different cheeses from England, Scotland and Wales, it said.

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Jacob's has partnered with leading cheese companies from England, Scotland and Wales and carefully baked each unique flavour to take inspiration from their best-loved regional cheeses. Groupe Danone Has Just Finalized the Sale of its Biscuit Operations in the Republic of Ireland (W & R Jacob Ltd.) to Fruitfield Foods Ltd" (Press release). Groupe Danone. 3 August 2004 . Retrieved 30 October 2007. [ permanent dead link]

Fruitfield Foods Buys W&R Jacob" (Press release). Jacob Fruitfield Food Group. 3 August 2004. Archived from the original on 12 February 2008 . Retrieved 30 October 2007. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Signature Crunch: Crafted meticulously, every Mini Cheddar is baked to its iconic crispness, ensuring each bite delivers that satisfying crunch and full-bodied flavor synonymous with Jacob's. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. In 1990, the two companies once again came under common ownership and became Jacob's Biscuit Group when they were acquired by the French company Groupe Danone. In July 2004, Groupe Danone and United Biscuits announced that they had made an agreement for the latter to acquire Jacob's Biscuit Group. [4] [5]Liverpool Record Office (13 August 2011). "W & R Jacob Ltd.; 1839-". Archived from the original on 9 May 2012 . Retrieved 13 August 2011. The brand has also played with its logo for the new SKUs, swapping ‘Mini Cheddars’ for ‘Wee Cheddars’ and ‘Cheddars Bach’ respectively, to “clearly showcase the flavours’ regional roots”. Update on UB's Acquisition of Jacob's" (Press release). United Biscuits. 3 August 2004. Archived from the original on 12 February 2008 . Retrieved 30 October 2007. In 2009, after 156 years of making biscuits in Ireland, Jacob Fruitfield shut its Tallaght plant. 220 jobs were lost while the company retained around 100 staff in a variety of roles. [16]

With the acquisition of Groupe Danone's biscuit division by Kraft Foods in 2007, the production and sales of Jacob's biscuits in Malaysia is undertaken by Mondelez Malaysia. Cheesy Meets Smoky: Revel in the rich and slightly nutty undertones of the Red Leicester Mini Cheddars and transition smoothly into the tangy, smoky notes of the Smokey BBQ variant – a delectable duet for your taste buds.

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The launch will be accompanied by a wider makeover across the entire Mini Cheddars range, featuring a refreshed brand logo and a greater focus on its “baked with real cheese” message. Fruitfield Foods was subsequently renamed the Jacob Fruitfield Food Group and is now part of the Valeo Food Group. Valeo Foods was established in September 2010 through the merger of Batchelors and Origin Foods. [9] In the meantime, Groupe Danone retained Jacob's brand ownership in Asia with manufacturing facility in Malaysia. Since their acquisitions, United Biscuits and Jacob Fruitfield Food Group have been in a legal dispute over the use of the Jacob's brand name. [10] [11]