Word spread and boosted by the trend for late-80s style trainers, the 550 quickly started to attract the sort of buzz it could have done with in 1989. Whether it’s one of our iconic, heritage-inspired models like the 990 series or a newer silhouette such as the sleek 327 we’ve got all bases covered.

Retro styles like the New Balance 530 have become timeless streetwear icons, but that doesn’t diminish their standing as classic, high-performance New Balance running shoes. Find your fit and your kit – whether it be in fashion or sports – in our ever-expanding women’s range of clothing, Chaussures et accessoires. Riley, wanted to provide a product that increased comfort and balance in the shoe, which is where the name New Balance comes from.

Whether you’re looking for football boots, running footwear or one of our iconic lifestyle models for day-to-day wear, you’ll be getting a pair of shoes that’s been crafted with care out of pioneering materials.

All our lifestyle shoes are crafted with durable and innovative materials, using the best in trainer technology.Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. Every trainer we make is designed with comfort and durability in mind, and our performance shoes are manufactured from the latest sportswear technology for shoes that support you while you train and play. Today, we’re as well known for our trendsetting lifestyle range as well as our world-famous performance shoes. Every trainer we craft is designed to support your playing, running and training abilities – whether that’s with our innovative REVlite midsoles, which provide supreme cushioning and comfort, or our signature Fresh Foam technology. New Balance was founded in 1906 in Boston, Massachusetts, as a manufacturer of pioneering arch supports.