If you are looking for a huge positive impact on your business, your family, or in life, then LAUNCH is a must-read. The good news is, even though enrollment for Product Launch Formula coaching program isn’t open right now, if you sign up below, you’ll find out next time it is. That’s why I created Product Launch Formula — to help you build that buzz and generate the excitement your offer deserves.

Jeff Walker started his first online business in 1996, when he was a stay-at-home dad desperate to help support his family. So what could you do if you owned a copy of the new, enhanced and updated edition of Launch… and you didn’t have to give it back after two days? I’ve sent out lessons and exclusive interviews with friends like Tony Robbins and Dean Grasiozi in the past, so you get to learn from some of the world’s best experts, too. Product Launch Formula® is a tested and proven process that takes you step by step through how to launch a product or service online.Launch is a treasure map into the online business world—a world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

LAUNCH will become the source document and sole blueprint used by millions of businesses and entrepreneurs to promote their brands and products in the digital age. Every Tuesday, I dive deep into the world of entrepreneurship with cutting-edge conversations with rock-star entrepreneurs, launch legends, as well as some familiar faces. sometimes I have pretty cool people stop by to share their thoughts on building a successful business. Whether you have an existing business or you're still in the planning phase, you’ll discover how to start and grow your business quickly. We got detailed and tactical at this “Ask Me Anything” session, focusing on the needle movers that will get you launched.Expect lots of fun, insightful, and lively discussions about the REAL challenges facing entrepreneurs… and actionable steps you can take to grow your online business. Product Launch Formula is my best training — and my free Launch Masterclass is my second best training. Business is a succession of launches—new products, projects, promotions, incentives, partnerships, etc. If you've seen someone launch online in a big way, they almost surely either learned from Jeff, or they learned from someone who learned from Jeff.

Since I first released my Product Launch Formula in 2005, I’ve had well over 10,000 people go through this coaching program. It’s a simple premise: show up with an idea for a product or service, and leave with your launch all planned out. You don’t need more tactics or tools; you need smart strategy, and that’s exactly what Jeff delivers. Now this new, updated, and expanded edition adds over 100 pages of new material that covers what’s happening right now in the online business world. He's no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride.This will be the new working manual for thousands of new entrepreneurs to launch their online business… or grow the businesses they already have. Now, after decades in the digital business world, his methods have become the gold standard for how top experts, thought leaders, and influencers bring their products and services to market.

And they didn’t stop there – they’ve gone on to create two more businesses… both of them doing multi million dollars in sales. Now I’ve got a brand new, updated and expanded edition—featuring the most effective launch strategies that are working right now. But what really matters is what happened next – thousands of entrepreneurs used the book as their blueprint to launch their online courses, products, services, membership sites, books, artwork.This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation. Now the question is… are you going to start slow and fade into oblivion like so many would-be entrepreneurs? Whether you’ve already got a business or you’re itching to start one, this is a proven recipe for traction. Whether you’re launching a product, service, course, membership, or pretty much anything — a launch turns ordinary marketing into an event.