With each use, hair feels healthier and brassy tones are kept at bay. Trust us, when you try it, you’ll wonder how you ever lived without it!

The Everyday Clean Blonde shampoo has a milder toning effect than the ori ginal Fudge Clean Blonde Damage Rewind s hampoo . While the first can be applied every time you wash your hair, the second should only be used once a week. Unfortunately, the colour fading is an unavoidable evil, but purple shampoo is a great way to keep your blonde hair looking salon fresh for longer. It works by depositing violet tones that neutralise brass for brighter tresses without the need for bleach. Purple shampoo washes in and rinses out just like any other shampoo, making it suitable for use on all hair types and textures.There's nothing I hate more than yellow, brassy tones that blonde hair can turn to if left and not managed right. I'm often told it's all in my head (no pun intended) when I say I can see yellow in my hair (I can), but nevertheless I'm someone who wants to keep that colour a pure, white blonde for as long as possible.

Thanks to its milder toning effect and hair-repairing formula, our Everyday Clean Blonde shampoo is perfect for those who want to maintain th eir gorgeous salon colour without over toning . Offering subtle results, this everyday purple shampoo keeps brassy tones at bay, while strengthening and protecting too. Expect healthier, glossier tresses and a more vibrant tone with each use! Keeps my hair toned and blonde, prevents my blonde hair from going too warm which has always been a problem. Love the product and it smells amazing!! Used this for a long time now highly recommend If you’re a keen swimmer, use a hair protector to keep chlorine from stripping your hair colour and turning it yellow or even green, and rinse hair immediately after swimming.Spending hundreds of pounds to get the blonde I want though is not ideal. This is where purple shampoo comes in. Instead of booking a hair appointment every eight weeks, sometimes six, I can lengthen the time between the trips by using a good, quality purple shampoo that works just as well as a toner in the hairdressers. I've used Fudge before in the past and left it on for just that little too long and it tinted my hair purple in places, a good look if it's at the ends of your hair but not half-way up your head. I leave it on my hair for around two to three minutes. I fully coat my hair with the shampoo from root to tip and then wash of like normal. I then use a normal shampoo and conditioner to give my hair a good wash afterwards. Redken’s Color Extend treatment shampoo is enriched with a deep violet pigment that’s extremely effective at cooling warm undertones and counteracting yellow tones. As well as working wonders to clean up dull blonde shades, the hydrating shampoo uses a Triple Acid Protein complex to strengthen the hair cuticle and nourish each strand. These fortifying proteins hydrate and protect each strand to prevent the damage that’s a common side effect of bleaching and toning hair. This is a strong colour-correcting shampoo, so we recommend wearing gloves while massaging it into hair to prevent staining on the hands. You’ll only need to leave it in the hair for a few minutes. For an extra blonde-boosting benefit, follow with the conditioner and conditioning treatment mask in the same range. That's why I'm so obsessed with this silky, creamy formula, which contains the brand's bond-rebuilding Opti-PLEX technology that helps repair the hair shaft while purple micro-pigments get to work banishing brassiness. Leave it on on for up to five minutes, although two or three are enough to leave it looking salon fresh. This shampoo never fails me, great price point and is always a really reliable anti yellow shampoo. Love this stuff

When your hair is brassy, or when the term ‘brassiness’ is used, it basically refers to the unwanted warm tones that can show up in lighter hair tones, making your hair look at best unnatural and at worst unhealthy.I have used many different purple shampoos and this one is the best! It smells great and tones the yellow out of my white hair perfectly. I highly recommend Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication. As someone who dyes their hair platinum blonde, I know the struggle of that expense, and trying to maintain the colour it was when Ieaving the salon.

We used the purple shampoo twice a week and found that it kept our honey blonde highlights looking creamy and cool – even two months post colour. It lathered well in the hair, smelt refreshing and didn’t feel drying once rinsed, although we’d still recommend following up with a nourishing conditioner to pamper our hair and seal the hair cuticle. Top tip: we massaged the foaming shampoo into our hair for two minutes to make sure each strand was properly coated. As well as purple shampoos and conditioners, blonde hair will benefit from a monthly treatment masque or glossing treatment, to help add shine as well as freshening up colour. Startlingly, I’ve been dying my hair blonde for almost two decades now - that many years of bleach means I need to be ultra vigilant about things like always using a heat protectant spray and not overdoing it on the heat tool front. But it also means I know a thing or two about the best purple shampoo and how to use it to neutralise unwanted brassy or yellowy tones. To keep hair looking its blonde best between salon visits, minimise washing and rinsing it to avoid dumping your toner straight down the drain. Also try washing in cooler water to avoid stripping colour out of dyed hair. When not washing with purple shampoo, be sure to use a shampoo for colour-treated hair as this will protect the colour molecules intact. You better believe it! We’ve just expanded the iconic Fudge Clean Blonde range to include a n everyday purple shampoo and conditioner that gradually tone the hair to keep blonde shades vibrant and healthy.Prescriptions must be written on an Authority Prescription Form, and the approval number must be noted on the prescription. Pharmacists cannot dispense the item as a pharmaceutical benefit unless it has been approved by Medicare Australia (indicated by the presence of the approval number). Designed to be used every time you wash your hair , t he Fudge Everyday Clean Blonde Damage Rewind shampoo and conditioner work together to gradually remov e yellow tones and help maintain salon-fresh colour without over toning the hair . Th ey’ re also formulated with our OPTI-PLEX technology to strengthen and re verse chemical, styling and environmental damage. Authority to prescribe an Authority medicine is granted for specific indications and/or for certain patient circumstances. Authority may be obtained by telephone to Medicare Australia (known as "phone approval") or in writing from an authorised delegate of the Minister for Health. According to hair experts, purple shampoos work by counteracting the yellow and warm tones that can appear in blonde hair. It tones blonde hair as it contains crushed violet pigments that neutralise brassy and yellow tones.