Calling all brunettes, it’s time to try our Cool Brunette Blue Toning Shampoo ! Made with max-strength blue micro-pigments and our unique Opti-PlEX™ technology, it instantly erases red and orange tones, while helping to repair damage and smoothing the cuticle. So when you wash with this particular shade of shampoo, it deposits purple pigment into blonde hair, to counteract any yellowy tones that start to shine through. Oily Hair: Look for clarifying shampoos that are lightweight and contain non-comedogenic ingredients. Choose shampoos with green tea extracts, hibiscus extracts, aloe vera extracts, and witch hazel to eliminate dirt and debris accumulated on your oily scalp. If you’re a brunette with virgin hair (aka hair that has never been color treated), you can use blue shampoo occasionally to brighten your strands and help your dark hair appear shinier. Blue shampoo is also a great option for those with grey hair or silver hair if the hair begins to look orange or brassy, and it’s usually best for brunettes who are going or have already gone gray. For blondes who have gone gray, purple shampoo may be a better fit—but it all depends on your hair's undertones. Remember, orange tones = blue shampoo, yellow tones = purple shampoo. How to use blue shampoo If you can’t avoid it, coat the ends in conditioner first to create a hydrating base and to dilute the shampoo. Then apply your purple shampoo in an 's' shape on mid-lengths and work it in with your fingers to deposit the pigment evenly."

Blue shampoo can be used once a week, while blue conditioner can be used twice or thrice a week. Blue Shampoo is used the same way as normal shampoo, except you need to leave it in for 3-5 minutes before rinsing it off so it can penetrate into the hair. The conditioner can be kept on your hair for about 2-10 minutes to effectively neutralize brassy tones. Us ing a to ner can do wonders for your hair colour, keeping it looking shiny and vibrant – but which toning shampoo should you use? We outline the difference between blue vs purple shampoo, so you can choose the right ton er for you . Blue VS Purple Shampoo What Does Purple Shampoo Do?

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When lightened, color-treated hair is exposed to heat, certain hair products, or environmental factors (like pollution or the sun), you'll eventually start to see the hair color change—most often revealing brassy tones. Grand explains that this happens because "human hair is comprised of color pigments that are usually invisible to the naked eye," but when the hair is colored, all those pigments rush to the surface. For blondes, these underlying pigments tend to have a golden or yellow color, but for brunettes, it's more common for these pigments to have orange, red, or copper tones. The easiest way to flaunt a beautiful shade of blonde is to maintain your colour with a purple shampoo and conditioner . It is not recommended to overuse blue shampoo. Blue shampoo is most effective when used once a week, and it should not be left in your hair for longer than 5 minutes before rinsing.

Dry Hair: Look for a shampoo with additional moisturization and conditioning benefits. Opt for formulas infused with hyaluronic acid, vitamin E, shea butter, coconut oil, argan oil, and other essential oils that boost your hair’s moisture. Purple shampoo benefits natural and dyed blondes, as well as brunettes with lightened hair, including highli ghts, balayage and ombr e . Nourishing Formula: The hair-lightening treatment removes your scalp’s natural moisture, so side with a nourishing formula containing argan oil, keratin, avocado oil, vitamin A, amino acids, green tea extracts, and soybean oil. They revive, moisturize, and repair brittle hair. Blue shampoo contains blue pigments that neutralize orange-red tones in the hair. They are formulated to tone and correct-color darker hair, especially brown hair. They work well on dark ombre, balayage, and gray hair. However, they can be used on blonde or silver hair as well. To all the brunettes struggling to control brass, trying blue shampoo instead of purple, might just be the equivalent of a Christmas miracle," Grand says. Who should use blue shampoo?

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Unlike a standard shampoo, in which you likely focus on massaging the roots, be sure to apply blue shampoo as evenly throughout the hair as possible from the ends to the roots. This will ensure that the color is distributed evenly. What Shannon says: "I've been bleaching my hair for over 15 years, and the damage needs a lot of management. The bond-restoring benefits of this purple shampoo means my long hair is left feeling stronger, looking less brassy and is less prone to breakage." What Katie says: "This is the product I never knew I needed. The Olaplex system is the ultimate product range for protecting and caring for bleached hair. So the idea of a toning shampoo with the Olaplex technology inside is mind-blowingly exciting. It has become a must-have for me, as I use it alongside the rest of the range. I particularly like to use it straight after I've had my colour done when my hair is at its most vulnerable. If you're looking for a product that you can 100% rely on, this is that product."