Outside of events, there will be branding opportunities within the UFC's Performance Institutes in Las Vegas and Shanghai. A charitable youth program will be created, as Prime will be the official Presenting Partner of the UFC Foundation, an officially recognized 501(c)(3) non-profit organization. UFC, the world’s premier mixed martial arts organization, and PRIME, the sports drink brand founded by Logan Paul and KSI, today announced a multi-year global marketing partnership that forges an alliance between one of the most popular sports in the world and the fastest-growing hydration company. Stimmel said WWE will incorporate corporate brands into this year’s WrestleMania in a multitude of ways, including a match sponsorship, a “blurring of the fourth wall” between what home viewers see vs. what live audience members observe and an augmented reality experience.

WWE Executive Vice President Paul Levesque revealed the numbers on WWE’s Q2 2022 earnings call, where the company announced it produced its most successful second quarter in history – setting records for revenue and adjusted OIBDA. PRIME will also be named the exclusive Presenting Sponsor for all UFC Pay-Per-View weigh ins, providing PRIME key brand placement during the UFC fight week event that highlights the importance of proper hydration. UFC will also provide PRIME with branding opportunities within UFC’s state-of-the-art Performance Institutes in Las Vegas and Shanghai, as the beverage company will be named an Official Partner of UFC Performance Institute and will become the Presenting Sponsor of the Performance Institute’s Hydration Stations. WrestleMania is set to descend on SoFi Stadium in Los Angeles in a incredible live, two nights Premium Live Event on Saturday, April 1 and Sunday, April 2. PRIME Hydration: Naturally flavored beverage with 10% coconut water, BCAAs, antioxidants, and electrolytes. It is for refreshing, replenishing, and refueling. Former rivals Paul and KSI fought one another in an amateur boxing bout in 2018. The fight was called a draw. Matchroom Boxing's Eddie Hearn liked what he saw from a marketing perspective and gave them a chance. The two competed in a professional match in 2019. KSI beat Paul via split decision.As UFC’s new Official Global Sports Drink Partner , PRIME’s visibility will be highlighted by unprecedented branding in the Octagon at all UFC Pay-Per-Views and Fight Nights, as well as at Dana White's Contender Series and The Ultimate Fighter. The new branding will include ownership of the Octagon’s well-known ‘Red’ and ‘Blue’ corners, which will be re-named PRIME Hydration Recovery Zones. PRIME’s corner branding will also be included on the newly launched Octagon-shaped Cornermen Stool, which UFC has developed to coincide with its 30th anniversary celebration campaign this year. This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry," continued PRIME co-Founder KSI.

From social media stars to international business partners, KSI and Logan Paul have managed to make an impact in the sports world. Their latest venture, Prime Energy Drink, will make its way to the octagon.

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This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry," KSI said. Logan Paul and KSI's sports history Before UFC 284 on February 11, it was announced that Paul and KSI teamed up with the UFC to make Prime the official global sports drink of the UFC. Content promoting Prime will be shared on the social media channels of the UFC, KSI, and Paul. Finally, the new partnership will offer a unique, first-of-its-kind marketing activation, as PRIME will be named an inaugural Presenting Partner of the UFC Foundation, an officially recognized 501(c)(3) non-profit organization. UFC and PRIME will strategically collaborate to develop a charitable youth program that will be administered in under-resourced communities. PRIME will make its UFC debut around UFC 284: MAKHACHEV vs. VOLKANOVSKI , which takes place this Saturday, February 11, at RAC Arena in Perth, Australia. In the main event, UFC featherweight champion and No.1 Men’s Pound-for Pound, Alexander “The Great” Volkanovskiwill take on newly crowned UFC lightweight champion, Islam Makhachev in a five round championship bout. Prime will have a major influence when it coms to UFC events. It was named the exclusive presenting sponsor for all UFC PPV weigh-in events, while promoting hydration throughout fight week. The fight corners, known as the red and blue corner, will have its own Prime twist to it.