PLAYGROUND: The literary district where we like to taste a novel at the same time as a hot chocolate. We believe that there are too many ingredients that do not exist that we prefer to claim the ones that really exist: bergamot, sandalwood, jasmine from Grasse. PLAYGROUND: This institution, founded in 1680 by Molière, is also the most beautiful theater in Paris. HOW DO YOU FEEL? Intensely feminine, dressed for the evening in this sublime, sexy, and sulphurous gardenia dotted with touches of leather and amber. At O.U.I. we believe perfume is all about the senses. This first and olfactory sense of the notes which reflect us, but also the rituals, the desires and the aspirations which make us and make sense.

HOW DO YOU FEEL? Shrouded in a halo of bright light and mingled softness. It is the velvety effect of freesia petals dressed in a cloud of ylang-ylang like a light tulle that flies in the wind.The result is a line of eight fragrances combining the excellence of French know-how in high-end perfumery. This singular attention to beauty is handed down from generation to generation within Grupo Boticário, a Brazilian family business and undisputed leader of the beauty care in the country. Today, the brand has a network of more than 4,000 stores in Brazil, Portugal, Mexico, Colombia, the United States, and in France, the very embodiment of elegance, of the nobility of materials, and perfumery, that Grupo Boticário wanted to create its new brand, O.U.I.. It makes sense. SCENARIO: "Obviously, he never tires of this unique point of life in Paris offered by the Eiffel Tower and its 324 meters. Here, closer to the sky, he soaks up the sun before sitting down at the table at Jules Verne, Alain Ducasse's starred restaurant, to taste the most delicious dishes of French gastronomy." PLAYGROUND: The 2nd floor of the Eiffel Tower, the most beautiful view of Paris and the world to dream big.

The name of the new perfume brand O.U.I., which appeared in Paris at the end of February 2021, can be read in two ways. On the one hand, OUI is French for "yes"; on the other hand, it is an abbreviation: Original, Unique, Individuel. Unique and individual, like a story of love, which is different for each of us. Seven beautiful perfumes, seven Parisian dates. We believe in “transparent” perfumery that respects the environment, skin, health and wallet. We love Clean!

We believe that perfumery is not an ideology, just an emotion, to be shared with as many people as possible. We believe in the power of love. If there is one secret ingredient in our perfumes, it is love precisely. SCENARIO: "For a first date, he couldn't have chosen a better place than the exact spot where one of the most famous photos was taken: 'Le Baiser de l’Hôtel de Ville.' In his elegant suit, he has been waiting for her for 4 minutes, and the time seems endless to him. He sees her arriving on a bicycle, free as the air, with her floral dress, even more beautiful than the first time." HOW DO YOU FEEL? Sublimated by the oriental scent of patchouli, tonka bean and sandalwood, enveloped in a cloud of coffee. HOW DO YOU FEEL? Elegant, in a “couture” spirit perfectly expressed by the absolutely chic jasmine flower, embroidered with rose and patchouli like an evening dress.

We believe that producing beautiful things is all about craftsmanship. The finest know-how to be found in Grasse; it is there that we produce our perfumes. We believe that perfume is first and foremost a game: you have to change it, try it on, have fun, mix, layer, have fun, what!

Juicy Couture OUI is the new “Eau de Parfum” from the US firm that has come stomping and leaving its mark. A bold, vibrant, explosive and fresh fragrance that is here to stay, and mark a before and after in the brand's journey.