Sadly, IAMS’ penchant for innovation seems to have faded away. This may be due to the fact that the company was bought by Pedigree who prioritize affordability over nutritional value. Purina Overview When buying partner items like this one, your contract of sale will be with our Range Plus Partner instead of us. With Iams, they are here to champion the joy of healthy vitality.They provide complete and balanced nutrition that combines superior animal protein and an irresistible taste to support your pet's health without compromising on a tasty enjoyable meal.Giving your pets the tasty food they love, with all the nutrition they need from a trusted brand with over 70 years of experience in pet nutrition, no compromise.The joy of healthy vitality is not simply visible health or your pet's happiness; it is the powerful combination of the two together. Analytical Constituents: Protein 36%, Crude Fibres 1.9%, Crude Oils and Fats 12.5%, Crude Ash 7.3%, Moisture Not stated

Nutritional management of hairballs » IAMS

IAMS Adult Cat Food: Whether your cat suffers from hairballs, is looking to lose weight or just wants to stay happy and healthy, IAMS cat food has you covered. IAMS only carry one product line: Proactive Health. This product line branches out to several categories, catering to cats and dogs in a specific age group. Most cats are susceptible to hairballs due to continual ingestion of hair during regular self-groomingAt Encore we believe that meal times should be a highlight of the day for all the family - pets included. That's why we have created a range of exciting recipes that will have your four legged friends racing you to ... Anti-hairball: adapted mixture of fibres to reduce hairballs by around 21% and help swallowed hair to pass safely through the digestive tract

IAMS™ PROACTIVE HEALTH™ HAIRBALL CARE

The ‘90s was a decade of innovation for IAMS and the company earned a strong following due to the quality of their foods. But as with any business, the company also has its hard times.Remove the hassle of your regular shop with our new easy-repeat delivery service - cheaper, easier & free delivery. Our easy-repeat delivery service works in conjunction with our VIP loyalty club. Not a member yet? No problem we’ll sign you up as part of setting up your easy-repeat deliveries. Small puppies have big needs, so for your growing furbaby, feed him right with IAMS Proactive Health Smart! This kibble boasts of having 22 key nutrients found from a mama dog’s milk, including EPA and DHA for proper brain development.