Much like a memory foam mattress that sinks with the weight of your body and then springs back up, the jelly-like texture is bouncy and slips through hair without any friction.

While they have previously garnered a bad rap in haircare, they've come a long way and have an endless list of benefits, such as providing a protective layer against the environment, reducing hair's porosity (so it's less likely to absorb humidity and frizz up) and enhancing shine. I wouldn’t say it was overly shiny or glossy, but that won’t put me off using Color Wow’s Money Masque again though.

I washed my hair, applied the mask and then sat under my steamer for 30 minutes and afterwards my hair felt very soft. It’s not often that I feel the need to leave a review but this one of the few products that deserves a shout out. After shampoo, remove excess moisture and apply a generous amount to hair and massage or comb through to distribute evenly. I got this as part of a set and I enjoyed using it, it made my hair soft and shiny, it washed off easily and it didn't leave any residue or cause any greasiness in my hair.

This deep hydrating treatment rich in mediterranean plant-based proteins, antioxidants, vitamins and minerals helps deliver super glossy, supple expensive-looking hair. It’s rare for a hair product to receive such resoundingly positive reviews from three people with different hair types, but Color Wow Money Masque did. For those looking to achieve a money-worthy mane, this is the insider scoop you've been waiting for. Desert Approved I know you expect oils and strong everlasting scents when you think of a deep treatment for your hair, that's not what this is.Think of it as the haute couture of haircare—a blend of the best ingredients and high-quality performance, all in one chic package. The star ingredient is blue sea kale, which the brand explains helps bind sulphur with damaged keratin (found naturally in the hair) to strengthen hair strands which have become brittle as a result of over-dyeing and heated styling tools. Love using this on my hair dries so much better and feels amazing after blow drying, definitely one of my favorite hair masks. My lightened hair was getting very straw like - this, along with the Colour Wow shampoo, has made a big difference!

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