Kate Wright, Head of Consumer Services & Innovation at Vodafone UK, talks about making IoT accessible for consumers and helping families protect what matters. Before we get into the nitty gritty about each of our new “V by Vodafone” products, we need to talk about the “V-Sim by Vodafone” – the key to the whole IoT Vodafone experience. Put simply, “V-Sim by Vodafone” is a SIM card designed specifically to be used in connected products of all shapes and sizes. i] Company estimates derived from Analysys Mason, Berg Insight, Ericsson, Strategy Analytics and Vodafone proprietary information. Whether you’re looking to dip your toes into the IoT waters for the first time, or are en route to having your entire life hooked up to the web, we’ve got great news in the shape of “V by Vodafone”. “V by Vodafone” is a new, simple way for you to connect and manage your connected devices, which will help streamline your life at home, on the go and on the road… The new, simple way for you to connect IoT devices

With “V by Vodafone” we’re crossing over from enterprise into the consumer space, bringing the benefits of our dedicated global IoT network – the largest of its kind in the world – to UK consumers. How “V by Vodafone” is demystifying IoT Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT). When I talk about Internet of Things (IoT), people often assume I’m talking about digital assistants like Alexa or Google Home, or smart thermostats like Hive or Nest. That’s because for most consumers, smart home devices are the most familiar type of IoT technology. Many of us are already using these kinds of products in our homes – 52% of UK consumers say they own some form of connected device, mostly of the smart entertainment variety, such as smart TVs. But there’s so much more to IoT than smart TVs and smart thermostats.iv] Vodafone IoT technologies are embedded within connected vehicles built by Audi, BMW, Daimler Benz, Ford, General Motors, Jaguar Land Rover, Porsche, SEAT, VW and Yamaha motorbikes.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.And, speaking of smartphones: all of our “V by Vodafone” products are compatible with the “V by Vodafone” app for Android and iOS. Setting things up is super simple and you can use the app to choose when each device is active, allowing you to manage everything easily in one place. Quality is a very important factor when it comes to buying any product, but it’s particularly important with Smart toys and gadgets. It’s never going to be easy to get a real feel for the quality of a product without being able to see or even test it. V by Vodafone” makes it simple to connect and easy to manage IoT products – the “V by Vodafone” app shows you your connected devices in one place;