The book does promise to improve your career, your brand and entrepreneurship in 12 months. I believe it is achievable if you are serious about it and commit. There have been so many benefits that’s it’s difficult to know where to start so here are a few highlights from the past 18 months. I'd agree with what others have pointed out - that a lot of this material isn't "original" - it has been covered by others in part or in whole. I've read a lot of books in this genre and I do think though that Daniel created a very accessible, contemporary take on the idea, including plenty of original examples and a very neat and credible system for developing your own influence. Overall this is a fun, inspirational yet grounded summary of the KPI approach. If you’re looking to develop your personal brand and be perceived as one of the most valued experts in your sector this book is for you. With easy to follow practical examples – the learnings in the book are easy to apply. KPI is probably one of the best books on personal branding I’ve ever read – it doesn’t just provide you with the methodology, but also the steps you need to take to get there.

People don’t buy anything unless it solves a problem. They might not describe it that way; they might say they have a need, a want or a desire. The deeper truth is they only buy things that fix an unmet need. Economy, environment, technology and global mindset has shifted rapidly in even just 5 years. Have to shift your business model etc. Your best thinking 5 years ago is your baggage today.One of the key differences between Key Persons of Influence and everyone else is that KPIs don't go out looking for clients, they go looking for partnerships.' In fact, there is plenty of substance to this book and it does lay out a practical framework for achieving the premise of the title. Key Person of Influence by Daniel Priestley is essential reading if you’re looking to focus and upgrade your personal brand. Priestley teaches you how to become an influencer within your target market and/or area of expertise, and as it says on the cover, it’s ‘the 5-step method to become one of the most highly valued and highly paid people in your industry.’

The formula is referred to as the Five Steps. The author goes into each step in detail to ensure you understand how to execute each. There is no value in coming up with an idea that doesn’t solve a problem in a better way than is currently available. There’s no point pitching an idea unless you understand what the problem is that you’re able to resolve.We were just starting out and the idea of having all the assets Daniel was talking about like books, videos, blogs and everything online, seemed just so, so far away. Become a Key Person of influence is an inspirational and easy read which outlines essential steps to establishing yourself as a vital player within your industry, opening up new opportunities, connections and meaning within your current industry.