The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001 . Retrieved 4 August 2019.

Walkers Crisps – Better for you | less saturated fat". Walkers-eathappy.co.uk. Archived from the original on 31 August 2007 . Retrieved 12 July 2012. Walkers Sensations". Sensationscrisps.co.uk. Archived from the original on 7 August 2013 . Retrieved 11 September 2013.Walkers Crisps holiday competition banned after claims it was impossible to win". standard.co.uk. 17 August 2014. Archived from the original on 17 August 2016 . Retrieved 17 August 2014.

Snow, Maia. "Walkers Crisps confirm new campaign with the Spice Girls". Leicester Mercury. Leicester: Reach plc. Archived from the original on 4 July 2019 . Retrieved 4 July 2019. a b team, Tax gap reporting (5 February 2009). "Restructure of Walkers crisps shifts much of its profits to tax haven in Switzerland". The Guardian. ISSN 0261-3077. Archived from the original on 20 February 2019 . Retrieved 19 February 2019. Suitable for vegetarians. Smiths Bacon Fries taste delicious as they are made from the finest ingredients. a b "Squirrel-flavoured crisps go on sale in UK". Metro.co.uk. 9 January 2008. Archived from the original on 30 September 2009 . Retrieved 26 January 2009.

Walkers abandons Potato Heads line". Archived from the original on 4 May 2009 . Retrieved 26 January 2009. On 10 April 2016, Walkers launched the Spell and Go promotion, again fronted by Gary Lineker. This competition caused some controversy as customers complained that it was impossible to win. The fairness of the competition was discussed on You and Yours, the consumer show on BBC Radio 4. Over 100 entrants complained to the Advertising Standards Authority, who after completing an investigation, decided that elements were misleading, and the competition was banned. [42] Walkers crisps heart shaped challenge: The best UK entries". Herald. Archived from the original on 14 April 2023 . Retrieved 14 April 2023. In January 2003, Smiths brands Salt 'n' Shake, Scampi Fries and Bacon Fries were relaunched under the Walkers identity. In January 2003 Walkers bought Wotsits from Golden Wonder, which replaced Cheetos during December 2002. In April 2004, Walkers launched a Flamin' Hot version of Wotsits, which replaced BBQ beef, and then Wotsits Twisted, a range of cheese puffs in July 2004. In September 2007, Walkers launched Sunbites, a healthier range of lower/better fat crisps made using whole grains. [32] a b Brooks, Richard (9 September 2014). The Great Tax Robbery: How Britain Became a Tax Haven for Fat Cats and Big Business. Oneworld Publications. p.136. ISBN 978-1-78074-619-7. Archived from the original on 15 July 2023 . Retrieved 15 November 2016.