Upon the initial applications you can feel the activation of a strong hold and tact straight away, but this tact fades the more the hair is reworked leaving a slightly more natural feeling.

Label.m is a fairly well known brand due their use in their Toni and Guy salons. I think their matte paste is a well rounded product made by experts composed of quality ingredients to deliver reliably decent results on a profitable mass scale. I think their Matte Paste reflects this with reliable above average durability and performance, a lightweight medium hold and slightly greasy low shine finish. It is the type of product that could be used by lots of people with shorter hair styles (2-4 inches) as an uncomplicated solo go to daily driver. PRICE AND AFFORDABILITY 7.2/10Although it’s great for layered and messy hairstyles, or spikes and quiffs, you can still use it for more defined (but still relaxed) styles as well. Plus, it’s not noticeable once it’s applied to the hair and shouldn’t conflict with any actual cologne you may choose to wear. If you’re on a budget (good value rating 8.3/10) and just need a product to cover the essentials then the Matte Paste can be quite accommodating. It is available at an affordable price point and can deliver good results for the money.

The shape and structure the Label.m Matte Paste gives to the hair can be quite durable. For shorter styles it can last through most activities, but of course, it gets a bit greasy the more it needs to be reworked. Since the paste gives quite a lightweight hold, you might still find your hair falling apart throughout the day. Now that you’ve achieved a good distribution of the label.m throughout your hair, start styling as you desire. After finally getting round to spending a couple of weeks trying it out, I’ve put together a detailed run-through of what I found below. It’s water-based and water-soluble, washing out very easily with just water alone most of the time.It’s light enough to easily work into the hair, add layering, and build texture and volume – pretty much exactly what you want from a hair paste. I was surprised with how lifeproof Label.m Matte Paste actually was, for months with my short hair, it actually became my daily driver. For the messy quiff I like to shoot for, it became easy to use and quite reliable. The finish wasn’t always the best (because it’s sometimes a touch greasy), but it was convenient to only need 1 product to achieve a decent style. Label. M Matt Paste 120ml: The Perfect Styling Product for Long-Lasting Hold and Natural-Looking Results A lot of the hold will be generated from the roots, so don’t make the common mistake of simply applying the paste to the tips.