Gloves are just as necessary to keep your hands clean, and we have now started selling development caps too. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! Taking inspo from the depths of the ocean, Atlantic Blue recreates the shimmering tones of the open seas.

Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed.La Riche has also formulated a fantastic range of Shampoo and Conditioners to help you get the most out of your colour. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.

Directions Colour Kit - Semi-Permanent Conditioning Hair Dye Kit with Dye, Shampoo, Condition and Brush. Over light (but not platinum) blonde dye, this went a really nice deep blue - remember blue smarties?La Riche Directions Atlantic Blue Directions cream is inspired by the depths of the ocean and conjures up shimmering shades. We have created a super helpful page with all the Dos and Don'ts, tips and advice to help ensure you get the best results from your colour.