Gledstone says he hopes that Barry [the beaver] – the working name for the ad’s protagonist – can become a long-term brand mascot for The Woodsman in the same way that Edrington’s Famous Grouse has been used for its eponymous blend. We may, but are not under any obligation, to release new functionalities and tools or other features for the Service every now and then. Any new functionalities, tools and features shall be part of and governed by the Terms from the moment they are launched and/or available. Further, we reserve the right to modify, change, discontinue the Service, add or remove features, update the Service, change its appearance, temporarily and permanently, at any time, in whole or any part thereof.

Each and every Member must be of legal drinking age in its country of residence to be allowed to use the Service. If no such law exists in a Member’s country of residence, the Member has to be over 21 years old to use the Service. We have the right to ask you to provide proof of your age and/or to provide further identification to prevent underage usage and/or for any other legal or legitimate purpose. By using the Service, and by creating an account you represent, warrant and confirm that you are of legal age. Anticipating that their creative ideas might fall foul of alcohol ad regulations that prevent brands from appealing to children, Mr President shared storyboards with the ASA, Clearcast and drinks industry lobbyists the Portman Group throughout. Unless mandatory applicable law provides otherwise, your use of and membership to the Service are exclusively governed by Dutch law. We shall first try to settle any dispute over a dram of whisky. Disputes that cannot be settled over multiple drams of whisky shall be solely submitted to the court of Amsterdam, The Netherlands unless mandatory applicable law provides otherwise.The TV campaign was directed by John Riche through Untold Studios and filmed in the quiet mountain village of Govedartsi in Bulgaria. Instead of using CGI footage, Mr. President opted to work with specially crafted puppets, with the action led by puppeteer expert Alexander Berchert. The animals were created by British model maker Jonathan Saville. John Dewar was born in 1802 in the Gortan Estate on Loch Long, Argyll. Little is known of his upbringing or education but the Gaelic language was in common use in the area and John was a fluent speaker in both English and Gaelic. He grew up in a world where the oral tradition of storytelling was still strong. Indeed, it was one of the main forms of entertainment. The young Dewar was fascinated with such tales and thanks to an impressive memory, became a fine storyteller in his own right. We didn’t want to make an ad that was against compliance. And we didn’t just want to make an ad,” Gledstone says. “We could have second-guessed [the regulators] but that might have compromised it. And we didn’t want to be hedging bets on the shoot, with safe bits and non-safe bits, because that takes up a lot of time on set and effort to film and edit.”

Dewar was meticulous. He spoke with many storytellers, often recording several different versions of the same story before combining them to make the most complete, definitive version. Then he would carefully write it all out in Gaelic. Through his years of travelling, he amassed an incredible wealth of material; around a million and a quarter words spread throughout ten volumes. Whiskybase B.V. (“Whiskybase”, “we” or “us”, company details below) offers a whisky enthusiasts online platform that provides its members access to the most comprehensive, transparent and trusted resource of whisky bottles and allows and stimulates its members to contribute information about whisky bottles to the platform (“Service”). We wanted the work to be the best it could be and the way we could do that was by having everything approved at each stage.” Whiskybase B.V. is the Dutch private limited liability company, having its statutory seat in Rotterdam, The Netherlands and its office at Zwaanshals 530, 3035 KS Rotterdam, The Netherlands. Whiskybase B.V. is registered with the Dutch Chamber of Commerce under no. 52072819. Not to worry. As a lover of Folk Tales and Celtic Mythology, I figured that their simply had to be something in the Gaelic traditions that related to a Woodsman of some sort. What I found instead was the story of a storyteller. A storyteller who was also a Woodsman.

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The spend on media won’t be as big as some competitors but they want to make him as famous as possible. So we’ve got fewer, but better and bigger spots for him to go out on TV, and he’s going to have a big presence on digital.