Harriet Oakes, activation brand manager from Kellogg’s said: "We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink. With 30% less sugar than other chocolate flavoured cereals, Strawberry & White Choc Coco Pops turn milk pink, guaranteed to add a splash of colour to your breakfast.

Made at Kellogg’s Manchester factory, the all-new pink Coco Pops contain no artificial colours or flavours. The new addition follows the successful release of White Choc Coco Pops in 2019, with more than three million boxes flying off shelves in the first six months alone. We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink,” says Harriet Oakes, activation brand manager from Kellogg’s.Made at Kellogg’s Manchester factory, the all-new pink Coco Pops combine the flavours of smooth white chocolate and juicy strawberries. When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast." Kellogg’s has today announced a new cereal to brighten up breakfast: Strawberry & White Choc Coco Pops.

When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.” Harriet Oakes, activation brand manager from Kellogg’s, said:“We are thrilled to launch new Strawberry & White Choc Coco Pops. It took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.

In 2017, Kellogg’s reduced sugar in its original Coco Pops by 40% to help British consumers make healthier breakfast choices. The company claims that the new pink Coco Pops contain 30% less sugar than other chocolate flavoured toasted rice cereals. Kellogg UK has been operating in Manchester since 1938, when it opened its Trafford Park based factory – now Europe’s largest cereal factory. The new limited-edition cereal follows the successful release of White Choc Coco Pops in 2019, which saw more than three million boxes flying off shelves in the first six months alone. However, shops are free to set their own prices - so you might end up paying more or less depending on where you shop. Launching just in time for Valentine’s weekend, the new pink cereal will only be available for 12 months.

NewFoodUK shared the new release with their 90,000 followers on Facebook with the post being shared over 1200 times attracting over 1700 comments.

It's also worth noting that the Strawberry & White Choc Coco Pops will only be around for 12 months.