Transform dull grey to shimmering silver! This collection for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralisebrassy tones for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands. Safe for colour-treated andchemically-treated hair. The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day. Do you like to see golden tones in your hair or do you prefer neutral tones? If you like to see golden tones in your hair, select a shade with the word “golden” in its description, or a “G” for “Golden” in the alphanumeric code (for example, shade 8G). If you prefer a neutral tone, choose an “N” (for example, shade 4N). If you want to be a redhead, choose an “R” shade like 6R, 5R, or 4R. It’s common for permanent hair colour to last 6-12 weeks, depending on the condition of your hair when it was dyed, how often you wash it, and the kind of shampoo and conditioner you use.

Use a colour-protecting shampoo and conditioner: Our Sheer Blonde, Brilliant Brunette and Radiant Red ranges are tailor-made for dyed hair, and formulated to resist colour loss. Our Pro Colour Revive range is perfect for all dyed hair colours - it's expertly-formulated to strengthen hair and protect against colour fade. For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair. You can't preserve your hair colour indefinitely as life will always get in the way, but you can switch up your routine to prolong your hair colour:This ground-breaking collection infuses brunette tones to blend away unwanted grey hairs into natural-looking brunette. Formulated with coffee extract and GreyBlend technology, our Defy Grey Shampoo gradually blends away first greys by infusing warm brunette tones into grey strands for a naturally-blended brunette look, effectively disguising greys. Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.** With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home.

Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour. Maximise UV protection: If you’re somewhere hot and sunny, shield your hair from sun exposure using UV-protective sprays or wearing a hat. You should always protect your hair in the sunshine anyway to prevent sun-damaged hair.

Transform your blonde hair from dull to sun-kissed with our Go Blonder range! Our Lightening Shampoo and Conditioner gently cleanse and lighten, and our Lightening Spray lightens your hair up to two shades. Use our Nourishing Mask to visibly strengthen and repair natural, colour-treated and highlighted blonde hair. This range restores moisture and renews softness. Ammonia and peroxide-free.

Choose colours with a “G” or “BG” if your complexion is more honey or almond, you tan easily, or your eyes are brown or hazel. Choose shades with an “N,” natural, if your complexion is pale, rosy, or has an even ebony colour or your eyes are blue or green. If you have a more tanned complexion, you should avoid any purple undertones as these can wash you out and make your skin tone look yellow. Try a medium red brown like 5R, which works especially well with medium and darker skin tones.Rinse your hair with cold water: Cold water seals your hair cuticles and prevents colour bleed. If you can’t face cold water, go for cool water, and tip your head forward to avoid a cold shower. Semi-permanent hair dyes last, on average, around 6 weeks. Like with permanent hair dye, how often you wash your hair and the products you use will have some bearing on how long the dye lasts. Limit washing: If you can, reduce how often you wash your hair to retain your hair’s natural oils that protect colour. Use dry shampoo in between washes to absorb excess oil.