On Christmas Day in 1902, Captain Scott and Ernest Shackleton supped on a warming cup of Bovril after a chilling four-hour march across the South Pole.

When warmed and diluted with a bit of water, Bovril, or “beef soup,” is soothing and easy to digest when you may have lost appetite or have a weak stomach. It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite. Today, Bovril is as popular as ever, providing three and a half million jars of strength every year to Brits in need. Bovril jars are commonly excavated as part of archaeological assemblages, such as at Knowles Mill in Worcestershire. Food is the stuff of life: the fortunes made in food manufacturing rely on the creation of narratives that tap into our deepest hopes and fears.While most of the health claims have fallen and been proven untrue, it's still a popular food staple in many European households. The story of Bovril as the ultimate processed beef-based food is an example of brilliant marketing and myth-making – one that famously brings together notions of Britishness and beefiness into a bulbous bottle with a chunky red lid. Upon seeing these images on Instagram my immediate thought was, “Hmmm wonder if they’re drinking Bovril.

years later, on Christmas Day of 1902, and far, far away near the South Pole, Captain Scott and Ernest Shackleton supped on a cup of Bovril after a chilling four-hour march. For an instant, warming, nourishing drink, simply put one heaped teaspoon (5g) of Instant Bovril Beef Flavoured Drink into a cup. Both the lid and the jar are OPRL approved, showing that our commitment to recycling is totally guaranteed. Its flavor is salty yet sweet, and beef-forward, underpinned by notes of bitter compounds like coffee, tobacco, and chocolate. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.Great for warming you up in the great outdoors, at the football, or on those cold winter nights, Bovril is as simple as it is versatile.

Bovril is so beloved in UK soccer stadiums that a vegan alternative was recently developed to satiate the cravings of those who live a meat-free lifestyle. Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world. However, products may be improved or updated which could result in changes to the product information, ingredients, nutritional content and allergy advice. While Bovril used to be marketed as British using symbolism of beef and a bull, today its advertising taps into Britishness as symbolised by the National Trust and energetic outdoor pursuits in all weathers.In 2006, Unilever reversed that decision and reintroduced beef ingredients to their Bovril formula once sales increased and the beef export bans were lifted. It’s not a good idea to add too much salt to your diet at any time, not just when you are on a diet.

Plus, serving it as a drink expanded its accessibility, enabling it to be consumed in schools and hospitals, as well as by the military. Bovril also slotted into the temperance movement as a drink that was alcohol-free and yet not namby-pamby. One tea-spoonful in a cup of boiling water made a very pleasant drink, and you could also use it in stews.Nicknamed Chevril (a portmanteau of Bovril and cheval, French for horse) it was made by boiling down horse or mule meat to a jelly and serving it as a beef tea-like mixture. Even sites owned by billionaires and millionaires have Patreons so please don’t hold that against us. In 1871, a Scot, John Lawson Johnston, won a 'canned beef' contract to feed Napoleon's troops with his invention "Johnston's Fluid Beef". Bestway Wholesale is reliant upon third parties for much of the information provided and reserve the right to change data, references and product specifications at any time.